01520nam0 22003373i 450 VAN010733920221130041404.967978-11-18-64768-4978-11-18-85931-5978-11-18-85958-220170117d2014 |0itac50 baengUS|||| |||||Decoding the new consumer mindhow and why we shop and buyKit Yarrowforeword by Paco UnderhillSan FranciscoWiley2014.- X214 p. ; 24 cmConsumption (Economics)Psychological aspectsVANC032797ECConsumer behaviorVANC032798ECConsumersPsychologyVANC032799ECSan FranciscoVANL000190YarrowKitVANV082853721097UnderhillPacoVANV082854Wiley <editore>VANV108092650ITSOL20230915RICAhttp://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=752667E-book – Accesso al full-text attraverso riconoscimento IP di Ateneo, proxy e/o ShibbolethBIBLIOTECA DEL DIPARTIMENTO DI ECONOMIAIT-CE0106VAN03NVAN0107339BIBLIOTECA DEL DIPARTIMENTO DI ECONOMIA03CONS e-book(752667) 03BDE529 20170117 Accesso al full text attraverso riconoscimento indirizzo IP di Ateneo.BuonoDecoding the new consumer mind1412627UNICAMPANIA