01233nam0 22002893i 450 VAN008870920120503020022.79800-291-1045-920120426d1994 |0itac50 baengUS|||| |||||Managing customer valuecreating quality and service that customers can seeBradley T. Gale with Robert Chapman WoodNew YorkFree press1994XXII, 424 p.ill.25 cm.ConsumatoriComportamentoValutazioneVANC028531FIUSNew YorkVANL000011GaleBradley T.VANV072661116845WoodRobert ChapmanVANV072662FreeVANV108833650ITSOL20210512RICAhttp://books.google.it/books?id=IycdJQ9gLzMC&printsec=frontcover&hl=ithttp://books.google.it/books?id=IycdJQ9gLzMC&printsec=frontcover&hl=itBIBLIOTECA DEL DIPARTIMENTO DI ECONOMIAIT-CE0106VAN03VAN0088709BIBLIOTECA DEL DIPARTIMENTO DI ECONOMIA03PREST IIAg120 03 30067 20120426 Managing customer value416027UNICAMPANIA