01803nam0 22003013i 450 VAN008705620221213041300.74804-7149-615-420120201d2001 |0itac50 baengUS|||| |||||Managing innovationintegrating technological, market and organizational changeJoe Tidd, John Bessant, Keith Pavitt2. edChichesterWiley2001XIII, 388 p.24 cmThe first edition of Managing Innovation has become established as the leading textbook on innovation and technology management in the European market. The authors are leading international figures in their field and the new edition will include coverage of the latest, most up-to-date research on the management of innovation The aim is to provide a management text for postgraduate students of MBA and MSc courses which covers the management of technological, market and organisational innovation in a comprehensive but accessible manner. Each of the chapters draws on the latest research to develop frameworks for students to understand and apply the material, and includes brief case studies to illustrate key themes.GBChichesterVANL000049TiddJoeVANV071276144924BessantJohnVANV071278144925PavittKeithVANV07127788908Wiley <editore>VANV108092650ITSOL20230915RICABIBLIOTECA DEL DIPARTIMENTO DI ECONOMIAIT-CE0106VAN03VAN0087056BIBLIOTECA DEL DIPARTIMENTO DI ECONOMIA03PREST IIAd107 03 7189 20120201 Managing innovation13548UNICAMPANIA