01558nam2 2200349 i 450 VAN001249720140702021655.54488-13-16745-8IT91 1002920030206d1989 |0itac50 baitaIT|||| |||||ˆ13: La ‰responsabilità del produttorea cura di Guido Alpa, Marino Bin, Paolo CendonPadovaCEDAM1989XVII, 309 p.25 cm.001VAN00000122001 Trattato di diritto commerciale e di diritto pubblico dell'economiadiretto da Francesco Galgano210 PadovaCedam215 volumi25 cm.13Prodotti industrialiDifettiResponsabilitaVANC000179FIPadovaVANL000007346.45038221AlpaGuidoVANV000121BinMarinoVANV001388CendonPaoloVANV000410CEDAM <editore>VANV111515650ITSOL20230616RICABIBLIOTECA DEL DIPARTIMENTO DI ECONOMIAIT-CE0106VAN03BIBLIOTECA DEL DIPARTIMENTO DI GIURISPRUDENZAIT-CE0105VAN00VAN0012497BIBLIOTECA DEL DIPARTIMENTO DI ECONOMIA03CONS IVXC1(13) 03 32201 13 20160405 BIBLIOTECA DEL DIPARTIMENTO DI GIURISPRUDENZA00CONS VI.D.23 13 00 16478 20030206 BuonoResponsabilità del produttore62564UNICAMPANIA04029nam 22007455 450 991029851000332120200920124743.03-662-43856-910.1007/978-3-662-43856-5(CKB)3710000000251227(EBL)1966955(OCoLC)892919291(SSID)ssj0001353680(PQKBManifestationID)11786804(PQKBTitleCode)TC0001353680(PQKBWorkID)11316421(PQKB)11615310(DE-He213)978-3-662-43856-5(MiAaPQ)EBC1966955(PPN)181349663(EXLCZ)99371000000025122720140930d2015 u| 0engur|n|---|||||txtccrBusiness Relationship Management and Marketing Mastering Business Markets /edited by Michael Kleinaltenkamp, Wulff Plinke, Ingmar Geiger1st ed. 2015.Berlin, Heidelberg :Springer Berlin Heidelberg :Imprint: Springer,2015.1 online resource (342 p.)Springer Texts in Business and Economics,2192-4333Description based upon print version of record.3-662-43855-0 Includes bibliographical references and index.Basic Principles of Business Relationship Management: Phenomenon and Challenge to Management -- Theoretical Perspectives of Business Relationships - Explanation and Configuration -- Analysis, Goals and Strategies of Business Relationship Management: Repeat Purchasing in Business Relationships -- Customer Value and Customer Selection -- Strategies of Business Relationship Management -- Business Relationship Management & Marketing in a European-Chinese Context -- Implementation of Business Relationship Management: Instruments of Business Relationship Management -- Internal Implementation of Business Relationship Management -- Customer Relationship Management.Relationship management, key account management and customer orientation are concepts that have become central to modern management. This book is dedicated to illustrating and reflecting these concepts and their corresponding methods and instruments in depth. It is thereby focused on the business-to-business realm and equally applies to traditional industrial markets as well as to business-to-business services. Contributions include state-of-the-art research results that are conveyed in a comprehensible fashion to be applied in both executive education as well as in practice.Springer Texts in Business and Economics,2192-4333MarketingMarketing researchLeadershipSales managementMarketinghttps://scigraph.springernature.com/ontologies/product-market-codes/513000Market Research/Competitive Intelligencehttps://scigraph.springernature.com/ontologies/product-market-codes/513030Business Strategy/Leadershiphttps://scigraph.springernature.com/ontologies/product-market-codes/515010Sales/Distributionhttps://scigraph.springernature.com/ontologies/product-market-codes/524000Marketing.Marketing research.Leadership.Sales management.Marketing.Market Research/Competitive Intelligence.Business Strategy/Leadership.Sales/Distribution.338.00151Kleinaltenkamp Michaeledthttp://id.loc.gov/vocabulary/relators/edtPlinke Wulffedthttp://id.loc.gov/vocabulary/relators/edtGeiger Ingmaredthttp://id.loc.gov/vocabulary/relators/edtMiAaPQMiAaPQMiAaPQBOOK9910298510003321Business Relationship Management and Marketing2544218UNINA