02054nam0 2200457 i 450 VAN0011334420240806100748.584N978331914436820180108d2015 |0itac50 baengCH|||| |||||R for marketing research and analyticsChris Chapman, Elea McDonnell Feit[Cham]Springer2015XVIII, 454 p.ill.24 cm001VAN001026612001 Use R!210 Berlin [etc.]Springer2006-VAN00235217R for marketing research and analytics152255562-XXStatistics [MSC 2020]VANC022998MF62P05Applications of statistics to actuarial sciences and financial mathematics [MSC 2020]VANC030682MF62P20Applications of statistics to economics [MSC 2020]VANC026444MF91G70Statistical methods; risk measures [MSC 2020]VANC030929MFMarketing analysisKW:KMarketing applicationsKW:KMarketing data analysisKW:KMarketing researchKW:KQuantitative marketingKW:KR languageKW:KR packages for marketing applicationsKW:KVisualizationKW:KCHChamVANL001889ChapmanChrisVANV08747819284McDonnell FeitEleaVANV087479755554Springer <editore>VANV108073650ITSOL20241115RICAhttp://dx.doi.org/10.1007/978-3-319-14436-8E-book – Accesso al full-text attraverso riconoscimento IP di Ateneo, proxy e/o ShibbolethBIBLIOTECA DEL DIPARTIMENTO DI MATEMATICA E FISICAIT-CE0120VAN08NVAN00113344BIBLIOTECA DEL DIPARTIMENTO DI MATEMATICA E FISICA08DLOAD e-book 0400 08eMF400 20180108 R for marketing research and analytics1522555UNICAMPANIA