01313nam0 22003253i 450 VAN0010358020241104125046.216978-18-498-0302-120151116d2011 |0itac50 baengGB|||| |||||Handbook of research in international marketingedited by Subhash C. Jain, David A. Griffith2. edCheltenham, UK ; Northampton, Ma.Elgar2011XV, 417 p.24 cmContiene interventi presentati alla: "International marketing theory conference held on 17-19 June 2010 at the University of Connecticut"MarketingStrategiaVANC030440ECCheltenhamVANL000120NorthamptonVANL000444658.821GriffithDavid A.VANV080810JainSubhash C.VANV080811Elgar <editore>VANV108340650ITSOL20241108RICABIBLIOTECA DEL DIPARTIMENTO DI ECONOMIAIT-CE0106VAN03VAN00103580BIBLIOTECA DEL DIPARTIMENTO DI ECONOMIA03PREST IIAg181 03BDE248 20151116 Handbook of research in international marketing1410352UNICAMPANIA