03259nam0 22003731i 450 VAN000812820221202043942.30188-238-0572-4IT2000 1324620020830d2000 |0itac50 baitaIT|||| |||||Valore per il cliente e controllo dei costiuna sfida possibileapproccio integrato per le imprese di serviziAntonella Carù, Antonella CuginiMilanoEGEA2000317 p.24 cmLe sfide competitive imposte dalla complessità delle relazioni tra impresa e mercato fanno emergere la necessità di coniugare la ricerca della soddisfazione del cliente con il contenimento dei costi aziendali. Questo richiede di superare le tradizionali separazioni funzionali che impediscono una lettura integrata delle problematiche attinenti al marketing e al controllo di gestione. Il riferimento fondamentale per la realizzazione dell’integrazione tra le due discipline è rappresentato dal valore per il cliente: dal punto di vista competitivo emerge come prioritario al fine di acquisire la fedeltà dei clienti; per il controllo di gestione è alla base del corretto dimensionamento delle risorse aziendali e del governo dei costi. Questo lavoro propone un approccio metodologico per realizzare l’integrazione delle due prospettive. Se il valore per il cliente costituisce il presupposto per l’integrazione tra le due discipline, le condizioni che operativamente ne consentono l’attuazione sono due: il riferimento alle attività, e non ai centri di costo, come dimensione intermedia di aggregazione dei costi; il riferimento agli attributi dell’offerta, e non al prodotto/servizio, come oggetto finale di imputazione dei costi. L’approccio metodologico proposto è illustrato con riferimento ad alcune imprese di servizi, nelle quali la ricerca dell’integrazione appare particolarmente critica in relazione all’immaterialità delle prestazioni, che rende più complessa la correlazione tra prezzi di vendita e costi di produzione.001VAN00086972001 Biblioteca dell'economia d'azienda210 MilanoEgea.62PrezziDeterminazioneVANC004780FICosti aziendaliGestioneVANC004781FIMilanoVANL000284658.81621CarùAntonellaVANV002135374014CuginiAntonellaVANV006585117108Egea <editore>VANV107924650Caru, AntonellaCarù, AntonellaVANV066326ITSOL20230922RICABIBLIOTECA DEL DIPARTIMENTO DI GIURISPRUDENZAIT-CE0105VAN00VAN0008128BIBLIOTECA DEL DIPARTIMENTO DI ECONOMIA03CONS IIAb35bis 03 29853 20120126 BIBLIOTECA DEL DIPARTIMENTO DI GIURISPRUDENZA00CONS XX.Cg.48 00 17369 20020906 BIBLIOTECA DEL DIPARTIMENTO DI ECONOMIA03PREST IIAb35 03 29826 20111123 Valore per il cliente e controllo dei costi443589UNICAMPANIA11937nam 22006491c 450 991079517980332120200115203623.01-5013-3296-11-5013-3203-11-5013-3204-Xhttp://doi.org/10.5040/9781501332968(CKB)4340000000270977(MiAaPQ)EBC5313382(OCoLC)1008759166(UtOrBLW)bpp09262993(Au-PeEL)EBL5313382(CaPaEBR)ebr11519753(EXLCZ)99434000000027097720190412d2018 uy 0engurcn#nnn|||||txtrdacontentcrdamediacrrdacarrierChildhood by design toys and the material culture of childhood, 1700-present edited by Megan Brandow-FallerLondon New York, NY Bloomsbury Academic 2018.1 online resource (xviii, 332 pages) colour illustrationsMaterial culture of art and designCompliant with Level AA of the Web Content Accessibility Guidelines. Content is displayed as HTML full text which can easily be resized or read with assistive technology, with mark-up that allows screen readers and keyboard-only users to navigate easily1-5013-5889-8 1-5013-3202-3 Includes bibliographical references and indexList of Illustrations -- Notes on Contributors -- Acknowledgments -- Introduction: Materializing the History of Childhood and Children -- Megan Brandow-Faller, City University of New York Kingsborough, USA -- Part I: Inventing the Material Child: Childhood, Consumption and Commodity Culture -- 1. Training the Child Consumer: Play, Toys and Learning to Shop in 18th-Century Britain -- Serena Dyer, Middlesex University, UK -- 2. Transitional Pandoras: Dolls in the Long 18th-Century -- Ariane Fennetaux, University of Paris, Diderot, France -- 3. The (Play)things of Childhood: Mass Consumption and Its Critics in Belle Epoque France -- Sarah Curtis, San Francisco State University, USA -- 4. Building Kids: LEGO and the Commodification of Creativity -- Colin Fanning, Philadelphia Museum of Art, USA -- Part II: Child's Play? Avant-Garde and Reform Toy Design -- 5. Cultivating Aesthetic Ways of Looking: Walter Crane, Flora's Feast, and the Possibilities of Children's Literature -- Andrea Korda, University of Alberta, Augustana, Canada -- 6. The Unexpected Victory of Charakter-Puppen: Dolls, Artists, Aesthetics and Identity in Early 20th-Century Germany -- Bryan Ganaway, The College of Charleston, USA -- 7. Work Becomes Play: Toy Design, Creative Play and Unlearning in the Bauhaus Legacy -- Michelle Millar Fisher, City University of New York, USA -- 8. Simply Child's Play? Toys, Idealogy,and the Avant-Garde in Socialist Czechoslovakia before 1968 -- Cathleen Giustino, Auburn University, USA -- 9. Reconstructing Domestic Play: The Kaleidoscope House -- Karen Stock, Winthrop University, USA and Katherine Wheeler, University of Miami, USA -- Part III: Toys, Play and Design Culture as Instruments of Political and Ideological Indoctrination -- 10. Material Culture in Miniature: Nuremberg Kitchens as Inspirational Toys in the Long 19th Century -- James E. Bryan, University of Wisconsin-Stout, USA -- 11. Making Paper Models in 1860s New Zealand: An Exploration of Colonial Culture Through Child-Made Objects -- Lynette Townsend, Ministry for Culture and Heritage, New Zealand -- 12. Toys for Empire? Material Cultures of Children in Germany and German Southwest Africa, 1890 to 1918 -- Jakob Zollman, Wissenschaftszentrum Berlin, Germany -- 13. Public Nostalgia and the Infantilization of the Russian Peasant: Early Soviet Reception of Folk Art Toys -- Marie Gasper-Hulvat, Kent State University at Stark, USA -- 14. The 'Appropriate' Plaything: Searching for the New Chinese Toy, 1910-1960s -- Valentina Boretti, University of London, UK -- IndexList of Illustrations -- Notes on Contributors -- Acknowledgments -- Introduction: Materializing the History of Childhood and Children -- Megan Brandow-Faller, City University of New York Kingsborough, USA -- Part I: Inventing the Material Child: Childhood, Consumption and Commodity Culture -- 1. Training the Child Consumer: Play, Toys and Learning to Shop in 18th-Century Britain -- Serena Dyer, Middlesex University, UK -- 2. Transitional Pandoras: Dolls in the Long 18th-Century -- Ariane Fennetaux, University of Paris, Diderot, France -- 3. The (Play)things of Childhood: Mass Consumption and Its Critics in Belle Epoque France -- Sarah Curtis, San Francisco State University, USA -- 4. Building Kids: LEGO and the Commodification of Creativity -- Colin Fanning, Philadelphia Museum of Art, USA -- Part II: Child's Play? Avant-Garde and Reform Toy Design -- 5. Cultivating Aesthetic Ways of Looking: Walter Crane, Flora's Feast, and the Possibilities of Children's Literature -- Andrea Korda, University of Alberta, Augustana, Canada -- 6. The Unexpected Victory of Charakter-Puppen: Dolls, Artists, Aesthetics and Identity in Early 20th-Century Germany -- Bryan Ganaway, The College of Charleston, USA -- 7. Work Becomes Play: Toy Design, Creative Play and Unlearning in the Bauhaus Legacy -- Michelle Millar Fisher, City University of New York, USA -- 8. Simply Child's Play? Toys, Idealogy,and the Avant-Garde in Socialist Czechoslovakia before 1968 -- Cathleen Giustino, Auburn University, USA -- 9. Reconstructing Domestic Play: The Kaleidoscope House -- Karen Stock, Winthrop University, USA and Katherine Wheeler, University of Miami, USA -- Part III: Toys, Play and Design Culture as Instruments of Political and Ideological Indoctrination -- 10. Material Culture in Miniature: Nuremberg Kitchens as Inspirational Toys in the Long 19th Century -- James E. Bryan, University of Wisconsin-Stout, USA -- 11. Making Paper Models in 1860s New Zealand: An Exploration of Colonial Culture Through Child-Made Objects -- Lynette Townsend, Ministry for Culture and Heritage, New Zealand -- 12. Toys for Empire? Material Cultures of Children in Germany and German Southwest Africa, 1890 to 1918 -- Jakob Zollman, Wissenschaftszentrum Berlin, Germany -- 13. Public Nostalgia and the Infantilization of the Russian Peasant: Early Soviet Reception of Folk Art Toys -- Marie Gasper-Hulvat, Kent State University at Stark, USA -- 14. The 'Appropriate' Plaything: Searching for the New Chinese Toy, 1910-1960s -- Valentina Boretti, University of London, UK -- Index"Informed by the analytical practices of the interdisciplinary 'material turn' and social historical studies of childhood, Childhood By Design: Toys and the Material Culture of Childhood offers new approaches to the material world of childhood and design culture for children. This volume situates toys and design culture for children within broader narratives on history, art, design and the decorative arts, where toy design has traditionally been viewed as an aberration from more serious pursuits. The essays included treat toys not merely as unproblematic reflections of socio-cultural constructions of childhood but consider how design culture actively shaped, commodified and materialized shifting discursive constellations surrounding childhood and children. Focusing on the new array of material objects designed in response to the modern 'invention' of childhood - what we might refer to as objects for a childhood by design - Childhood by Design explores dynamic tensions between theory and practice, discursive constructions and lived experience as embodied in the material culture of childhood. Contributions from and between a variety of disciplinary perspectives (including history, art history, material cultural studies, decorative arts, design history, and childhood studies) are represented - critically linking historical discourses of childhood with close study of material objects and design culture. Chronologically, the volume spans the 18th century, which witnessed the invention of the toy as an educational plaything and a proliferation of new material artifacts designed expressly for children's use; through the 19th-century expansion of factory-based methods of toy production facilitating accuracy in miniaturization and a new vocabulary of design objects coinciding with the recognition of childhood innocence and physical separation within the household; towards the intersection of early 20th-century child-centered pedagogy and modernist approaches to nursery and furniture design; through the changing consumption and sales practices of the postwar period marketing directly to children through television, film and other digital media; and into the present, where the line between the material culture of childhood and adulthood is increasingly blurred."--Bloomsbury PublishingInformed by the analytical practices of the interdisciplinary 'material turn' and social historical studies of childhood, Childhood By Design: Toys and the Material Culture of Childhood offers new approaches to the material world of childhood and design culture for children. This volume situates toys and design culture for children within broader narratives on history, art, design and the decorative arts, where toy design has traditionally been viewed as an aberration from more serious pursuits. The essays included treat toys not merely as unproblematic reflections of socio-cultural constructions of childhood but consider how design culture actively shaped, commodified and materialized shifting discursive constellations surrounding childhood and children. Focusing on the new array of material objects designed in response to the modern 'invention' of childhood-what we might refer to as objects for a childhood by design-Childhood by Design explores dynamic tensions between theory and practice, discursive constructions and lived experience as embodied in the material culture of childhood. Contributions from and between a variety of disciplinary perspectives (including history, art history, material cultural studies, decorative arts, design history, and childhood studies) are represented - critically linking historical discourses of childhood with close study of material objects and design culture. Chronologically, the volume spans the 18th century, which witnessed the invention of the toy as an educational plaything and a proliferation of new material artifacts designed expressly for children's use; through the 19th-century expansion of factory-based methods of toy production facilitating accuracy in miniaturization and a new vocabulary of design objects coinciding with the recognition of childhood innocence and physical separation within the household; towards the intersection of early 20th-century child-centered pedagogy and modernist approaches to nursery and furniture design; through the changing consumption and sales practices of the postwar period marketing directly to children through television, film and other digital media; and into the present, where the line between the material culture of childhood and adulthood is increasingly blurredMaterial culture of art and design.ToysHistoryHistory of art & design styles: c 1800 to c 1900Children's paraphernaliaHistoryMaterial cultureHistoryPlayHistoryChildrenHistoryToysHistory.Children's paraphernaliaHistory.Material cultureHistory.PlayHistory.ChildrenHistory.649/.55Brandow-Faller MeganUtOrBLWUtOrBLWUkLoBPBOOK9910795179803321Childhood by design3803181UNINA