05209oam 2200709Ma 450 991078151750332120190503073401.00-262-30038-91-283-42077-597866134207700-262-30117-2(CKB)2550000000075152(EBL)3339349(SSID)ssj0000570736(PQKBManifestationID)11404312(PQKBTitleCode)TC0000570736(PQKBWorkID)10611106(PQKB)10886378(StDuBDS)EDZ0000130703(MiAaPQ)EBC3339349(OCoLC)774295502(OCoLC)775992317(OCoLC)817055257(OCoLC)838809753(OCoLC)961493034(OCoLC)962647353(OCoLC)988414873(OCoLC)991996964(OCoLC)1037938404(OCoLC)1038664473(OCoLC)1055369626(OCoLC)1065717253(OCoLC)1081286861(OCoLC-P)774295502(MaCbMITP)8238(Au-PeEL)EBL3339349(CaPaEBR)ebr10520611(CaONFJC)MIL342077(OCoLC)774295502(EXLCZ)99255000000007515220110603d2012 uy 0engur|n|---|||||txtccrGurus and oracles the marketing of information /Miklos SarvaryCambridge, Mass. MIT Press©20121 online resource (193 p.)Description based upon print version of record.0-262-01694-X Includes bibliographical references and index.Contents; Introduction: The Information Industry; I The Economics of Information; 1 Is There a Market for Information?; 2 Decisions and Information; A Classic Puzzle: Where Is the Treasure?; Information Product Attributes; Information Attributes and Perceptions; The Perceptual Map for Information Products; A Simple Experiment; Market Evidence; Key Lessons; 3 Competitive Pricing of Information; Information Substitutes; Information Complements; Scientific Evidence: Another Experiment; Buying a Second Opinion; Pricing First versus Second Opinions; Differentiation in Content, Source, or TimeIgnorance Is Bliss: The Case of Information CascadesFollow the Herd; Selling Information in a Cascade; Monopolists, Cartels, Collusion, and Regulation; Key Lessons; 4 Why Information Sellers May Lie; Bias as Wisdom; Partisan Bias; The Case of Credit Rating Agencies; Partisan Bias and Reputation; Bias from Independent Forecasters; Contests among Forecasters; Forecasters Competing for Reputation; Media Bias and Biased Consumers; Media Bias and Differentiation; Key Lessons; II Bringing Information to Market; 5 The Information Value Chain; Data, Information, and KnowledgeThe Taxonomy of Information ProductsThe Information "Value Net"; Selling Data versus Selling Knowledge; Reuters' Struggle from Data to Knowledge; Value Proposition for Information Products; Versioning; Bundling; Information Built to Order; Exclusive Selling; Shared Information Products; Key Lessons; 6 Networks, Interfaces, and Search; Information Distribution and Technology; The Internet and the World Wide Web; Search and Networks; Google's PageRank; The Structure of the Web; The Market for Links; Search in Real Time; Humanlike Interfaces; "The Media Equation"; Avatars; Virtual WorldsFrom Virtual Reality to Augmented RealityKey Lessons; 7 Branding Information; Persuasion in Knowledge Markets; Branding "Unreliability"; Positioning Information on the "Shelf"; Communication with Multiple Brands; Communicating with Competitors; Key Lessons; 8 R&D for Information and Knowledge; "The Free Encyclopedia That Anyone Can Edit"; "Inclusionists" vs. "Deletionists"; Folksonomies; Questions and Answers; Paying for Content; Prediction Markets; Securitization on Event Markets; Information Bubbles; Prediction Markets Everywhere?; Extracting Information from Online Communities; Key Lessons9 ConclusionNotes; Introduction; 1 Is There a Market for Information?; 2 Decisions and Information; 3 Competitive Pricing of Information; 4 Why Information Sellers May Lie; 5 The Information Value Chain; 6 Networks, Interfaces, and Search; 7 Branding Information; 8 R&D for Information and Knowledge; 9 Conclusion; References; IndexIn this work, Miklos Sarvary describes the information industry - the far-flung universe of companies whose core business is to sell information to decision makers. Sarvary highlights the special characteristics of information and knowledge and analyzes the unusual behaviours of the markets for them.Information services industryInformation networksInformation technologyBUSINESS/MarketingINFORMATION SCIENCE/Technology & PolicyInformation services industry.Information networks.Information technology.001.068/8Sarvary M(Miklos)1513640OCoLC-POCoLC-PBOOK9910781517503321Gurus and oracles3748244UNINA01220nam0 2200289 i 450 VAN0001787520240806100309.5888-495-0274-520040616d2001 |0itac50 baitaIT|||| |||||ˆL'‰attività del Comitato regionale di bioetica1998-1999a cura di Goffredo Sciaudone e Francesco RocaNapoliEdizioni scientifiche italiane2001158 p.17 cm.001VAN000075812001 Bioetica e valori210 NapoliEdizioni Scientifiche Italiane1998-.15NapoliVANL000005RocaFrancescoVANV013810SciaudoneGoffredoVANV003375Campania : Comitato regionale di bioeticaVANV013809729563ESI <editore>VANV108662650ITSOL20260130RICABIBLIOTECA DEL DIPARTIMENTO DI GIURISPRUDENZAIT-CE0105VAN00VAN00017875BIBLIOTECA DEL DIPARTIMENTO DI GIURISPRUDENZA00CONS I.Ep.2 00 25961 20040616 Attività del Comitato regionale di bioetica1428890UNICAMPANIA