01003nam0 22002773i 450 SUN012744320200312030019.2168-3-319-97432-30.00N978-3-319-97433-020200312d2019 |0engc50 baengCH|||| |||||*Epidemiology and BiostatisticsPractice Problem WorkbookBryan KestenbaumCham : Springer, 2019vii102 p. ; 24 cmPubblicazione in formato elettronicoCHChamSUNL001889Kestenbaum, BryanSUNV098919782142SpringerSUNV000178650ITSOL20200921RICAhttps://link.springer.com/book/10.1007%2F978-3-319-97433-0SUN0127443BIBLIOTECA CENTRO DI SERVIZIO SBA15CONS SBA EBOOK 5139 15EB 5139 20200312 Epidemiology and Biostatistics1734612UNICAMPANIA02730nam 2200601Ia 450 991101975210332120230421044548.01-282-30520-497866123052070-470-13350-30-470-13377-5(CKB)1000000000376689(EBL)468780(SSID)ssj0000288191(PQKBManifestationID)11205233(PQKBTitleCode)TC0000288191(PQKBWorkID)10373720(PQKB)11688882(MiAaPQ)EBC468780(OCoLC)86222669(EXLCZ)99100000000037668920750720d1995 uy 0engur|n|---|||||txtccrAdvances in photochemistryVolume 19[electronic resource] /editors, Douglas C. Neckers, David H. Volman, Günther von BünauNew York Wiley-Interscience19951 online resource (356 p.)Advances in photochemistry ;19Description based upon print version of record.0-471-04912-3 Includes bibliographical references and index.ADVANCES IN PHOTOCHEMISTRY; CONTENTS; cis-trans Photoisomerization of Stilbenes and Stilbene-Like Molecules; AFM and STM in Photochemistry Including Photon Tunneling; Photophysical and Photochemical Processes of Semiconductor Nanoclusters; The Question of Artificial Photosynthesis of Ammonia on Heterogeneous Catalysts; Index; Cumulative Index, Volumes 1-19Setting the pace for progress and innovation . . .ADVANCES IN PHOTOCHEMISTRYMore than a simple survey of the current literature, Advances in Photochemistry offers critical evaluations written by internationally recognized experts. These pioneering scientists offer unique and varied points of view of the existing data. Their articles are challenging as well as provocative and are intended to stimulate discussion, promote further research, and encourage new developments in the field.In this volumeCis-Trans Photoisomerization of Stilbenes and Stilbene-Like MoleculeAdvances in photochemistryPhotochemistryChemistry, Physical and theoreticalPhotochemistry.Chemistry, Physical and theoretical.541.35541.35082Neckers Douglas C1837367Volman David H1837368Bünau Günther von1750446MiAaPQMiAaPQMiAaPQBOOK9911019752103321Advances in photochemistry4416859UNINA04614nam 22005535 450 991058013570332120251113185443.09783031072031303107203010.1007/978-3-031-07203-1(MiAaPQ)EBC7029033(Au-PeEL)EBL7029033(CKB)24148425200041(PPN)263902919(DE-He213)978-3-031-07203-1(EXLCZ)992414842520004120220701d2022 u| 0engurcnu||||||||txtrdacontentcrdamediacrrdacarrierNon-Fungible Tokens (NFTs) Examining the Impact on Consumers and Marketing Strategies /by Andrea Sestino, Gianluigi Guido, Alessandro M. Peluso1st ed. 2022.Cham :Springer International Publishing :Imprint: Palgrave Macmillan,2022.1 online resource (109 pages)Print version: Sestino, Andrea Non-Fungible Tokens (NFTs) Cham : Springer International Publishing AG,c2022 9783031072024 Introduction -- Chapter 1. A review of the concept of NFTs in marketing -- Chapter 2. How Materialism Influences the Purchase of NFT-Based Artworks -- Chapter 3. The Role of Consumer Innovation in Buying Fashion NFTs -- Chapter 4. The Moderating Effect of Status-Consumption Orientation in a NFT-musical Setting -- Conclusions.This book focuses on the relevance of non-fungible token-based products in the current hyper-digitalized and hyper-connected world. Connecting the new NFTs’ technologies with academic literature on marketing, the authors highlight future research streams as well as strategies and factors that marketers and managers can use to promote this new type of product. Starting with an overview of the nature and increasing importance of NFTs in marketing, the authors extensively examine the blockchain technology that underlies this new innovation along with its applications. Specifically, by reviewing the existing literature on NFTs, the authors explain the emerging topics and business opportunities offered by NFTs for intellectual property protection, development of new lifestyles, and forms of entertainment. The second part of the book investigates NFTs in three different contexts: art, music, and fashion. By exploring the key behavioral variables that underlie consumers’ intentions to purchase NFT-based products (i.e., materialism, status consumption orientation, innovativeness), the authors discuss the various implications for advertising and marketing strategies in such industries. Offering a state-of-the-art look at this new technology, this book presents a guide for scholars and anyone looking for an understanding of NFTs and the opportunities they present. With a preface by Russell Belk. Andrea Sestino is Ph.D. Candidate in Management & Marketing at the University of Bari “Aldo Moro”, Collaborator at the Cabinet of the Italian Minister of Economic Development in fields of artificial intelligence, Internet-of-things, and business digitalization, and R&D Specialist in applied industrial research for digital transition. He has published in international peer-reviewed journals. Gianluigi Guido (Ph.D., University of Cambridge, UK) is Full Professor of Marketing at the University of Salento, Italy, where he is Director of the Ph.D. Program in Digital Transformation and Sustainability. For Palgrave Macmillan, he has been the co-author of “Sustainable Luxury Brands” (2017), with forewords by R. Bagozzi and P. Kotler. Alessandro M. Peluso (Ph.D. in Quantitative Methods for Market Analysis) is Associate Professor of Business Management at the University of Salento, and Lecturer in Marketing at the LUISS University of Rome, Italy. He has published many research articles in top-tier peer-reviewed journals, such as Journal of Consumer Research and Journal of Marketing Research.MarketingTechnological innovationsMarketingInnovation and Technology ManagementMarketing.Technological innovations.Marketing.Innovation and Technology Management.005.74658.872Sestino Andrea1250284Guido GianluigiPeluso Alessandro M.1978-MiAaPQMiAaPQMiAaPQBOOK9910580135703321Non-fungible tokens (NFTs)2998621UNINA