01716nam0 2200385 i 450 SUN012717920201009102413.7780.00N978-3-030-22625-120200226d2019 |0engc50 baengCH|||| |||||*Targeting UpliftAn Introduction to Net ScoresRené Michel, Igor Schnakenburg, Tobias von MartensCham : Springer, 2019xxxii351 p.ill. ; 24 cmPubblicazione in formato elettronico62-XXStatistics [MSC 2020]MFSUNC02299862F03Parametric hypothesis testing [MSC 2020]MFSUNC02458262P20Applications of statistics to economics [MSC 2020]MFSUNC02644462R07Statistical aspects of big data and data science [MSC 2020]MFSUNC02651491G70Statistical methods; risk measures [MSC 2020]MFSUNC03092990B60Marketing, advertising [MSC 2020]MFSUNC03516668T09Computational aspects of data analysis and big data [MSC 2020]MFSUNC035916CHChamSUNL001889Michel, RenéSUNV098618781716Schnakenburg, IgorSUNV098619781717Martens, Tobias vonSUNV098620781718SpringerSUNV000178650ITSOL20210503RICAhttp://doi.org/10.1007/978-3-030-22625-1SUN0127179UFFICIO DI BIBLIOTECA DEL DIPARTIMENTO DI MATEMATICA E FISICA08CONS e-book 1765 08eMF1765 20200226 Targeting Uplift1733546UNICAMPANIA