01380nam0 22003253i 450 SUN010733920170118110426.364978-11-18-85958-20.00978-11-18-85931-5978-11-18-64768-420170117d2014 |0engc50 baengUS|||| |||||*Decoding the new consumer mindhow and why we shop and buyKit Yarrowforeword by Paco UnderhillSan Francisco : Wiley, 2014.- X, 214 p.24 cmPubblicazione in formato elettronicoAccesso al full text attraverso riconoscimento indirizzo IP di Ateneo.Consumption (Economics)Psychological aspectsECSUNC032797Consumer behaviorECSUNC032798ConsumersPsychologyECSUNC032799San FranciscoSUNL000190Yarrow, KitSUNV082853721097Underhill, PacoSUNV082854WileySUNV000201650ITSOL20201005RICASUN0107339UFFICIO DI BIBLIOTECA DEL DIPARTIMENTO DI ECONOMIA03CONS e-book(752667) 03BDE529 20170117 Accesso al full text attraverso riconoscimento indirizzo IP di Ateneo.BuonoDecoding the new consumer mind1412627UNICAMPANIA