01332nam0 22003013i 450 SUN009886120140723112053.190978-88-7488-451-30.0020140723r20112013 |0itac50 baitaIT|||| |||||Meccanica razionale per l'ingegneriaGiovanni Frosali, Ettore MinguzziRist. 2013BolognaEsculapio2011V, 334 p.24 cm.BolognaSUNL000003Frosali, GiovanniSUNV052833514512Minguzzi, EttoreSUNV077831514513EsculapioSUNV000458650ITSOL20181109RICASUN0098861UFFICIO DI BIBLIOTECA DEI DIPARTIMENTI DI INGEGNERIA05 CONS A III 046 05 BC 198 UFFICIO DI BIBLIOTECA DEI DIPARTIMENTI DI INGEGNERIA05 CONS A III 047 05 BC 214 UFFICIO DI BIBLIOTECA DEI DIPARTIMENTI DI INGEGNERIAIT-CE0100BC198CONS A III 046caUFFICIO DI BIBLIOTECA DEI DIPARTIMENTI DI INGEGNERIAIT-CE0100BC214CONS A III 047caMeccanica razionale per l'ingegneria851675UNICAMPANIA03992nam 22005895 450 991048070060332120210722012844.00-8147-3937-710.18574/9780814739372(CKB)2670000000241858(EBL)865546(OCoLC)811641702(SSID)ssj0000831313(PQKBManifestationID)11440041(PQKBTitleCode)TC0000831313(PQKBWorkID)10872769(PQKB)11328376(MiAaPQ)EBC865546(MdBmJHUP)muse19233(DE-B1597)548065(DE-B1597)9780814739372(OCoLC)815477125(EXLCZ)99267000000024185820200608h20122012 fg 0engurnn#---|un|utxtccrAuthentic™ The Politics of Ambivalence in a Brand Culture /Sarah Banet-WeiserNew York, NY :New York University Press,[2012]©20121 online resource (281 p.)Critical Cultural Communication ;30Description based upon print version of record.0-8147-8714-2 0-8147-8713-4 Includes bibliographical references and index.Front matter --CONTENTS --ACKNOWLEDGMENTS --INTRODUCTION --1. BRANDING CONSUMER CITIZENS --2. BRANDING THE POSTFEMINIST SELF --3. BRANDING CREATIVITY --4. BRANDING POLITICS --5. BRANDING RELIGION --CONCLUSION: THE POLITICS OF AMBIVALENCE --NOTES --INDEX --ABOUT THE AUTHORBrands are everywhere. Branding is central to political campaigns and political protest movements; the alchemy of social media and self-branding creates overnight celebrities; the self-proclaimed “greening” of institutions and merchant goods is nearly universal. But while the practice of branding is typically understood as a tool of marketing, a method of attaching social meaning to a commodity as a way to make it more personally resonant with consumers, Sarah Banet-Weiser argues that in the contemporary era, brands are about culture as much as they are about economics. That, in fact, we live in a brand culture. Authentic™ maintains that branding has extended beyond a business model to become both reliant on, and reflective of, our most basic social and cultural relations. Further, these types of brand relationships have become cultural contexts for everyday living, individual identity, and personal relationships—what Banet-Weiser refers to as “brand cultures.” Distinct brand cultures, that at times overlap and compete with each other, are taken up in each chapter: the normalization of a feminized “self-brand” in social media, the brand culture of street art in urban spaces, religious brand cultures such as “New Age Spirituality” and “Prosperity Christianity, ”and the culture of green branding and “shopping for change. ”In a culture where graffiti artists loan their visions to both subway walls and department stores, buying a cup of “fair-trade” coffee is a political statement, and religion is mass-marketed on t-shirts, Banet-Weiser questions the distinction between what we understand as the “authentic” and branding practices. But brand cultures are also contradictory and potentially rife with unexpected possibilities, leading Authentic™ to articulate a politics of ambivalence, creating a lens through which we can see potential political possibilities within the new consumerism.Brand name productsElectronic books.Brand name products.658.8/27658.827Banet-Weiser Sarahauthttp://id.loc.gov/vocabulary/relators/aut1046701DE-B1597DE-B1597BOOK9910480700603321Authentic™2473808UNINA00863nam0-2200277 --450 991037536050332120230531163533.0978-88-06-20961-2IT2014-5820200302d2013----kmuy0itay5050 baitaIT 001yyNuovi disagi nella civiltàun dialogo a quattro vociFrancesca Borrelli ... [et al.]a cura di Francesca BorrelliTorinoEinaudi2013XLVI, 201 p.21 cmNatura umanaEffetti [dell'] Ambiente socialePsicologia155.9223Borrelli,FrancescaITUNINAREICATUNIMARCBK9910375360503321150.3143 BORF 01Bibl. 2020/515FLFBCFLFBCNuovi disagi nella civiltà1071471UNINA