01119nam2 2200265 i 450 SUN005974320070613120000.020070613d1977 |0gerc50 bagerDE|||| |||||ˆ[4]: ‰Buch 8-9Kommentar von Franz BömerHeidelbergWinter1977507 p.25 cm.001SUN00597452001 P. Ovidius NasoMetamorphosenKommentar von Franz Bömer[4]210 HeidelbergWinter215 v.24 cm.DEHeidelbergSUNL000282Bömer, FranzSUNV047319397006WinterSUNV002199650Bomer, FranzBömer, FranzSUNV047654ITSOL20181109RICASUN0059743UFFICIO DI BIBLIOTECA DEL DIPARTIMENTO DI LETTERE E BENI CULTURALI07 CONS Xe Ovidius 20 (VIII-IX)07 17854 UFFICIO DI BIBLIOTECA DEL DIPARTIMENTO DI LETTERE E BENI CULTURALIIT-CE010317854CONS Xe Ovidius 20 (VIII-IX)caBuch 8-91437500UNICAMPANIA02642nam 2200721 a 450 991096898490332120200520144314.0978067426823406742682379780674044821067404482710.4159/9780674044821(CKB)1000000000429569(StDuBDS)AH23050941(SSID)ssj0000114375(PQKBManifestationID)11887323(PQKBTitleCode)TC0000114375(PQKBWorkID)10125516(PQKB)10647758(MiAaPQ)EBC3300154(DE-B1597)457794(OCoLC)432671594(OCoLC)979574184(OCoLC)984653159(DE-B1597)9780674044821(Au-PeEL)EBL3300154(CaPaEBR)ebr10313872(Perlego)1147680(EXLCZ)99100000000042956920070705d2008 uy 0engur|||||||||||txtccrBrand new China advertising, media, and commercial culture /Jing Wang1st ed.Cambridge, Mass. Harvard University Press20081 online resource (xii, 411 p. ) illBibliographic Level Mode of Issuance: Monograph9780674047082 0674047087 9780674026803 0674026802 Includes bibliographical references (p. 357-392) and index.Local content -- Positioning the new modern girl -- The synergy buzz and JV brands -- Storytelling and corporate branding -- Bourgeois bohemians in China? -- Hello Moto: youth culture and music marketing -- CCTV and advertising media.One part riveting account of fieldwork and one part rigorous academic study, Brand New China offers a unique perspective on the advertising and marketing culture of China. Wang's experiences in the disparate worlds of Beijing advertising agencies and the U.S. academy allow her to share a unique perspective on China during its accelerated reintegration into the global market system.AdvertisingChinaMarketingChinaBrand name productsChinaAdvertisingMarketingBrand name products659.1095185.40bclWang Jing1950-889590MiAaPQMiAaPQMiAaPQBOOK9910968984903321Brand new China4354742UNINA