01052nam1 22002893i 450 SUN005250720160215015847.1560.0020060915g1989 |0engc50 baengGB|||| |||||*Analysis at Urbanaproceedings of the special year in modern analysis at the university of Illinois, 1986-1987edited by E. Berkson, T. Peck & J. UhlCambridgeCambridge university19892 volumi23 cm.001SUN00525082001 <<1: >>Analysis in function spaces001SUN00525092001 <<2: >>Analysis in abstract spacesCambridgeSUNL000024Uhl, J.JohnSUNV041384Peck, N. TenneySUNV041386Berkson, Earl R.SUNV041387Cambridge universitySUNV000097650Berkson, EarlBerkson, Earl R.SUNV041383ITSOL20181109RICASUN0052507Analysis at Urbana910838UNICAMPANIA02581nam0 22003613i 450 VAN010739020221130053642.907978-07-656-4657-6978-13-17-21161-7978-13-17-21162-420170119d2016 |0itac50 baengUS|||| |||||ˆThe ‰blueprint for strategic advertisinghow critical thinking builds successful campaignsMargo BermanNew YorkRoutledge2016XVI, 208 p. ; 24 cmThe Blueprint for Strategic Advertising's step-by-step approach takes a comprehensive and exclusive look into the strategic use of visual, verbal, social media, integrated, and global of advertising communication. Its deconstructive process analyzes one aspect at a time, creating an invaluable research tool that students, professors, small business owners and entrepreneurs will refer to, time and again. This useful guide will concentrate on how strategy is integrated into visual and verbal ideation. Berman's compact, content-rich guide offers chapters detailing social media, user-centered interactive advertising, and presentation strategy, closing with the creation of a'blueprint'to strategizing globally. Features include a handy reference guide to powerful strategizing, an exploration of strategies for myriad media and messaging vehicles, and an examination of the strategic implementation of the visual and verbal union. This guide will be useful to students in advertising, marketing, and business courses as well as advertising professionals and entrepreneurs, outside the classroom.Strategic planningVANC032801ECAdvertisingVANC032860ECCritical thinkingVANC032861ECUSNew YorkVANL000011659.11121BermanMargoVANV082904721081RoutledgeVANV108268650ITSOL20221202RICAhttps://search.ebscohost.com/login.aspx?custid=s7606536&authtype=ip,sso&direct=true&site=ehost-live&scope=site&db=nlabk&db=nlebk&AN=1271550E-book – Accesso al full-text attraverso riconoscimento IP di Ateneo, proxy e/o ShibbolethBIBLIOTECA DEL DIPARTIMENTO DI ECONOMIAIT-CE0106VAN03NVAN0107390BIBLIOTECA DEL DIPARTIMENTO DI ECONOMIA03CONS e-book(1271550) 03BDE562 20170119 BuonoBlueprint for strategic advertising1412600UNISOB01134nam2 22002771i 450 UON0042220420231205104830.35920130410d1961 |0itac50 bafreFR|||| 1||||ˆ11.: ‰Janvier 1935 - Mai 1937de Paul LéautaudParisMercure de France1961380 p.21 cm.001UON004221932001 Journal littérairede Paul Léautaud210 ParisMercure de France1956-1964215 16 vol.21 cm.11GIORNALISMO LETTERARIOUONC042050FIFRParisUONL002984070.92Giornalismo e giornali. Persone21LEAUTAUDPaulUONV215119197395Mercure de FranceUONV255879650ITSOL20240220RICASIBA - SISTEMA BIBLIOTECARIO DI ATENEOUONSIUON00422204SIBA - SISTEMA BIBLIOTECARIO DI ATENEOSI Francese VI A LEA 11 SI SFR1099/11 5 11 BuonoJanvier 1935 - Mai 19371184632UNIOR00827nam0-2200289 --450 991084049360332120240325135835.0978-88-6857-475-820240325d2022----kmuy0itay5050 baitaitaITy 001yy1992.l'anno che cambiò l'Italiada mani pulite alle stragi di mafiaEnzo CiconteNovaraInterlinea2022140 p.16 cmAlia80Contiene bibl. (pp. 125-130)PoliticaItalia1992Saggi945.092923itaCiconte,Enzo139531ITUNINAREICATUNIMARCBK9910840493603321COLLEZ. 3095 (80)399/2024FSPBCFSPBC19924146171UNINA