01335nam0 2200301 i 450 SUN000231720111024114059.54388-15-04749-2IT95 797620020701d1995 |0itac50 baitaIT|||| |||||Beni culturali di interesse religiosolegislazione dello Stato ed esigenze di carattere confessionalea cura di Giorgio FelicianiBolognaIl mulino[1995]297 p.22 cm.Patrimonio artisticoLegislazione ecclesiasticaFISUNC001781Arte sacraDiritto canonicoFISUNC001782BolognaSUNL000003344.45094DIRITTO IN MATERIA SOCIALE. CULTURA E RELIGIONE. TUTELA DEI BENI CULTURALI E MONUMENTI. ITALIA21Feliciani, GiorgioSUNV002497Il mulinoSUNV000011650ITSOL20181109RICASUN0002317BIBLIOTECA DEL DIPARTIMENTO DI ARCHITETTURA E DISEGNO INDUSTRIALE01 PREST IIFa65 01 1132 BIBLIOTECA DEL DIPARTIMENTO DI ARCHITETTURA E DISEGNO INDUSTRIALEIT-CE01071132PREST IIFa65paBeni culturali di interesse religioso750788UNICAMPANIA03297nam 2200589 450 991079660480332120220601164244.01-5015-0722-210.1515/9781501507304(CKB)4100000001502409(DE-B1597)482823(OCoLC)1024050136(DE-B1597)9781501507304(Au-PeEL)EBL5157556(CaPaEBR)ebr11497588(OCoLC)1020028128(CaSebORM)9781501507229(MiAaPQ)EBC5157556(EXLCZ)99410000000150240920180206h20182018 uy 0engurcnu||||||||txtrdacontentcrdamediacrrdacarrierMeasuring marketing the 100+ essential metrics every marketer needs /John A. DavisThird edition.Boston ;Berlin :Walter de Gruyter,[2018]©20181 online resource illustrations1-5015-1576-4 1-5015-0730-3 Includes bibliographical references and index.Frontmatter --Praise For Measuring Marketing, Third Edition /Bodell, Lisa / Farrell, Mark / Nair, Hari / McCabe, Thomas / Leonard, Steve / Vallisuta, Pakpoom --About The Author --Contents --Introduction --Part 1: Corporate Financial Metrics --Part 2: Marketing Planning Measures --Part 3: Brand Metrics --Part 4: Customers Metrics --Part 5: Product/Offering Metrics --Part 6: Price Metrics --Part 7: Advertising/Promotion Metrics --Part 8: Direct Marketing Metrics --Part 9: Digital/Social Metrics --Part 10: Place/Distribution Metrics --Part 11: Sales MetricsMarketing has long been considered more art than science, but the demands of a more dynamic, globalized business world has led to the development of sophisticated methods for quantifying marketing success. Organized into eleven focused sections, this reliable resource offers an effective approach to making a complex topic understandable. Written for both marketing managers accountable for growth-driven activities that must yield measurable results as well as senior executives who need a firm understanding of marketing's impact on a business or product line, this informative guide puts more than 110 key metrics in perspective. Along the way, you'll be introduced to a variety of important analytical tools, from brand, customer, and sales metrics to advertising, price, and distributions metrics. And with the addition of new examples and metrics-including significant updates to the online/digital/social area- Measuring Marketing, Third Edition will put you in a better position to excel at this difficult endeavor.MarketingEvaluationMarketing researchAnalytics.Data-driven.Marketing performance.Metrics.Quant.MarketingEvaluation.Marketing research.Davis John1960 February 17-1487183MiAaPQMiAaPQMiAaPQBOOK9910796604803321Measuring marketing3706940UNINA02392nas 2200685-a 450 991014033320332120241221110853.0(CKB)962824993223(CONSER)cn-99302733-(MiFhGG)0HBT(EXLCZ)9996282499322320000411a19989999 --- aengtxtrdacontentcrdamediacrrdacarrierTeacher librarianVancouver, B.C ;Seattle, Wash. Rockland Press©1998-Lanham, MD Scarecrow PressBowie, MD E L Kurdyla Pub. LLC1 online resourceRefereed/Peer-reviewedPrint version: Teacher librarian (Vancouver, B.C.) 1481-1782 (DLC)cn 99302733 (OCoLC)43829037 TLTEACHER LIBRARIAN JOURNAL THE JOURNAL FOR SCHOOL LIBRARY PROFESSIONALSTeach. libr.School librariesPeriodicalsInstructional materials centersPeriodicalsMatériel didactique, Centres dePériodiquesBibliothèques scolairesPériodiquesInstructional materials centersfast(OCoLC)fst00974324School librariesfast(OCoLC)fst01107511JeugdbibliothekengttBibliotheekbeheergttBibliothèque scolairerasuqamMatériel didactiquerasuqamCentre de documentationrasuqamperiodicals.aatPeriodicals.fastPeriodicals.lcgftRessource Internet (Descripteur de forme)rasuqamPériodique électronique (Descripteur de forme)rasuqamPériodiques.rvmgfSchool librariesInstructional materials centersMatériel didactique, Centres deBibliothèques scolairesInstructional materials centers.School libraries.Jeugdbibliotheken.Bibliotheekbeheer.Bibliothèque scolaire.Matériel didactique.Centre de documentation.027.8/05JOURNAL9910140333203321exl_impl conversionTeacher librarian2392316UNINA