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Record Nr. |
UNISOBVAN0107390 |
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Autore |
Berman, Margo |
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Titolo |
The blueprint for strategic advertising : how critical thinking builds successful campaigns / Margo Berman |
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Pubbl/distr/stampa |
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New York, : Routledge, 2016 |
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ISBN |
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978-07-656-4657-6 |
978-13-17-21161-7 |
978-13-17-21162-4 |
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Descrizione fisica |
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Disciplina |
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Soggetti |
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Strategic planning |
Advertising |
Critical thinking |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Sommario/riassunto |
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The Blueprint for Strategic Advertising's step-by-step approach takes a comprehensive and exclusive look into the strategic use of visual, verbal, social media, integrated, and global of advertising communication. Its deconstructive process analyzes one aspect at a time, creating an invaluable research tool that students, professors, small business owners and entrepreneurs will refer to, time and again. This useful guide will concentrate on how strategy is integrated into visual and verbal ideation. Berman's compact, content-rich guide offers chapters detailing social media, user-centered interactive advertising, and presentation strategy, closing with the creation of a'blueprint'to strategizing globally. Features include a handy reference guide to powerful strategizing, an exploration of strategies for myriad media and messaging vehicles, and an examination of the strategic implementation of the visual and verbal union. This guide will be useful to students in advertising, marketing, and business courses as well as advertising professionals and entrepreneurs, outside the classroom. |
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2. |
Record Nr. |
UNINA9910779082903321 |
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Titolo |
The Shengold Jewish encyclopedia / / edited by Mordecai Schreiber |
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Pubbl/distr/stampa |
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Rockville, Maryland : , : Schreiber Publishing, , 2007 |
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©2007 |
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ISBN |
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1-283-44680-4 |
9786613446800 |
1-58979-725-6 |
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Edizione |
[Fiftieth anniversary edition.] |
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Descrizione fisica |
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1 online resource (293 p.) |
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Disciplina |
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Soggetti |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Golden anniversary edition. Fully updated--CD inside"--Dust jacket. |
"A richly illustrated reference guide--authoritative, up-to-date--covering Jewish life and culture from ancient times to the present"--Dust jacket. |
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Nota di bibliografia |
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Includes bibliographical references. |
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Nota di contenuto |
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The Shengold Jewish Encyclopedia; A; B; C; D; E; F; G; H; I; J; K; L; M; N; O; P; R; S; T; U; V; W; Y; Z |
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Sommario/riassunto |
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First published in 1957, this one-volume source for everything Jewish has delighted and instructed several generations in the English-speaking Jewish world. Fully updated through 2007, it provides snapshots and in-depth entries on every important Jewish personality, place, concept, event and value in Israel, the United States, and all other parts of the world. |
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