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Record Nr. |
UNISOBVAN0107339 |
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Autore |
Yarrow, Kit |
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Titolo |
Decoding the new consumer mind : how and why we shop and buy / Kit Yarrow ; foreword by Paco Underhill |
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Pubbl/distr/stampa |
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San Francisco, : Wiley, 2014.- X, 214 p. ; 24 cm |
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ISBN |
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978-11-18-64768-4 |
978-11-18-85931-5 |
978-11-18-85958-2 |
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Soggetti |
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Consumption (Economics) - Psychological aspects |
Consumer behavior |
Consumers - Psychology |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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