Astrea

• Record Nr.: UNISOBSOBE00030051
• Pubbl/distr/stampa: Napoli : Prismi
• Lingua di pubblicazione: Non definito
• Formato: Materiale a stampa
• Livello bibliografico: Collezione

Open Source customer relationship management solutions : potential for an impact of Open Source CRM solutions on small- and medium sized enterprises / / Henrik Vogt

• Record Nr.: UNINA9910964960603321
• Autore: Vogt Henrik
• Pubbl/distr/stampa: Hamburg [Germany], : Diplomica Verlag, 2008
• ISBN: 9783836617598; 3836617595
• Edizione: [1st ed.]
• Descrizione fisica: 1 online resource (93 p.)
• Disciplina: 651.84404
• Soggetti: Small business - Computer programs; Open source software
• Lingua di pubblicazione: Inglese
• Formato: Materiale a stampa
• Livello bibliografico: Monografia
• Note generali: Cover title.
• Nota di bibliografia: Includes bibliographical references.
• Nota di contenuto: Open Source Customer Relationship Management Solutions. Potential for an Impact of Open Source CRM Solutions on Small- and Medium Sized Enterprises; Preface; Table of Contents; List of Figures; List of Tables; List of Abbreviations; 1. Introduction; 2. Importance of CRM for Small and Medium-Sized Enterprises; 3. Requirements of Customer Relationship Management; 4. Open Source CRM Solutions; 5. Conclusion; Bibliography; Appendix
• Sommario/riassunto: The book reveals the overall importance of a customer relationship management system especially for small and medium-sized enterprises. In addition to the topic of CRM, the increasing importance ; and possibilities of open source software is revealed.The main research question consists of the idea if open source customer relationship management systems are able to fulfill the requirements of a CRM software.In order to be able to answer this question, the following analysis made use of the literature available on the topics CRM, special requirements of small and medium-sized enterprises,