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Record Nr. |
UNINA9910459130203321 |
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Autore |
Taylor Jim <1947-> |
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Titolo |
Selling to the new elite [[electronic resource] ] : discover the secret to winning over your wealthiest prospects / / Jim Taylor, Stephen Kraus, and Doug Harrison |
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Pubbl/distr/stampa |
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ISBN |
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1-283-02342-3 |
9786613023421 |
0-8144-1654-3 |
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Edizione |
[1st edition] |
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Descrizione fisica |
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1 online resource (272 p.) |
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Altri autori (Persone) |
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HarrisonDoug <1965-> |
KrausStephen |
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Disciplina |
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Soggetti |
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Affluent consumers |
Customer relations |
Selling |
Electronic books. |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Nota di bibliografia |
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Includes bibliographical references and index. |
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Nota di contenuto |
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Contents; List of Figures; List of Tables; Acknowledgments; Introduction; CHAPTER ONE: The Desire to Acquire; CHAPTER TWO: The Passion of the Salesperson; CHAPTER THREE: The Passion of the Prospect; CHAPTER FOUR: The Passion of the Product; CHAPTER FIVE: Theory into Practice: Thirteen Expressions of Passion in Selling; CHAPTER SIX: From Passion to Execution; APPENDIX: Our Methodologies for Studying the Affluent and Wealthy; Notes; Index; About the Authors |
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Sommario/riassunto |
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The New Elite exposed the lives and minds of America's richest people. Now, the authors reveal what and how these titans of wealth buy...and how to sell to them. |
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