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1. |
Record Nr. |
UNINA9910158905303321 |
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Titolo |
Transmedia Branding |
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Pubbl/distr/stampa |
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S.l, : USC Annenberg Press |
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ISBN |
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Descrizione fisica |
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1 online resource (224 p.) |
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Altri autori (Persone) |
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TenderichBurghardt |
WilliamsJerried |
GrossLarry |
LuckArlene |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Sommario/riassunto |
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You're either fully engaged with your audience or you're irrelevant. The choice is yours.What do Chipotle and The Matrix and Intel and Old Spice and The Teenage Mutant Ninja Turtles know that you don't? How have disruptive economics, consumerism, and spreadable media evolved the relationship between brands and their audiences?We've all heard it before -- decreased barriers to entry, increased accessibility to technology, and the ability to virtually connect with experts around the globe have ignited a fiercely competitive battle for eyeballs. In this crowded media environment, how can brands create campaigns that people want to engage with and share with others? What mistakes do they need to avoid?In Transmedia Branding: Engage Your Audience, Burghardt Tenderich and Jerried Williams traverse the entertainment industry, technology sector, and consumer goods to show the timeless relevance of some of the greatest minds in communications: David Ogilvy, Edward Bernays, Philip Kotler, and Henry Jenkins. They provide a methodology for developing transmedia branding campaigns to engage audiences along with multiple case studies for further insight.The book targets marketing and public relations practitioners, students, academics and anybody interested in the rapidly evolving world of marketing communications and public relations. |
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2. |
Record Nr. |
UNINA9910298534903321 |
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Autore |
Paschen Michael |
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Titolo |
The psychology of human leadership : how to develop charisma and authority / / Michael Paschen, Erich Dihsmaier |
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Pubbl/distr/stampa |
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New York, : Springer, 2013 |
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ISBN |
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Descrizione fisica |
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1 online resource (252 p.) |
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Altri autori (Persone) |
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Disciplina |
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Soggetti |
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Leadership |
Leadership - Psychological aspects |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di bibliografia |
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Includes bibliographical references and index. |
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Nota di contenuto |
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1. The philosophy of leadership -- 2. Leadership, personality, and charisma -- 3. Leadership, psychology, and knowledge of human nature -- 4. Leadership, threats, and change -- 5. Leadership, challenge, and perspective -- 6. Leadership, culture, and custom -- 7. Leadership, the group and dynamics -- 8. Leadership, influence and communication -- 9. Leadership, power, dominance -- 10. Leadership, disorders, and problems of the powerful -- 11. Leadership, success, and morality. |
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Sommario/riassunto |
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The book seamlessly links fundamental insights and practical approaches to address the most important leadership problems and challenges. Each of the 11 chapters takes a close look at a specific leadership aspect and explains how to develop personal leadership qualities, such as charisma, the ability to motivate others, assertiveness, and how to overcome crises and conflicts to create new structures. Ethical questions and possible negative developments in connection with leadership and power are also examined. Unlike conventional leadership manuals, this book on leadership goes beyond the standard 'recipes' and models by providing clear trains of thought as well as a psychological and philosophical basis, and by focusing on |
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major achievements in terms of leadership, it creates a more profound understanding and holistic view of the subject of leadership, while promoting a genuine fascination for it. |
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3. |
Record Nr. |
UNISANNIOUBO3580606 |
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Autore |
Pinker, Susan |
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Titolo |
Il paradosso dei sessi : uomini, donne e il vero scarto fra i generi / Susan Pinker ; traduzione di Giuliana Lupi |
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Pubbl/distr/stampa |
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Titolo uniforme |
The sexual paradox |
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ISBN |
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Descrizione fisica |
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Collana |
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Einaudi stile libero , . Extra |
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Disciplina |
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155.33 |
305.3 |
305.42 |
306.3 |
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Collocazione |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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