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1. |
Record Nr. |
UNINA9910337783303321 |
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Autore |
Steinhardt Gabriel |
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Titolo |
Market-Value Pricing : Definitions, Concepts, and Processes for Market-Value Centric Pricing / / by Gabriel Steinhardt |
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Pubbl/distr/stampa |
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Cham : , : Springer International Publishing : , : Imprint : Springer, , 2019 |
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ISBN |
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Edizione |
[1st ed. 2019.] |
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Descrizione fisica |
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1 online resource (60 pages) |
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Collana |
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SpringerBriefs in Business, , 2191-5482 |
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Disciplina |
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Soggetti |
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Marketing |
Business enterprises—Finance |
Management |
Industrial management |
Project management |
Business Finance |
Innovation/Technology Management |
Project Management |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Nota di contenuto |
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Pricing Fundamentals -- Value Concept -- Pricing Influencers -- MVP Model -- Blackblot Market-Value Pricing™ Model Glossary -- Blackblot Market-Value Pricing™ (MVP) Model. . |
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Sommario/riassunto |
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This book highlights essential concepts, models, and processes that help those responsible for making pricing decisions – whether professionally or privately – to effectively engage in product pricing activities. Novel, straightforward and clearly structured, the Blackblot Market-Value Pricing™ Model (MVP Model), introduced in this book, employs a market-value-centric pricing process that offers step-by-step guidance on the managerial decisions that help determine a product’s price. This intentionally succinct, highly readable, and practical book provides practitioners with the knowledge and tools they need in order to approach pricing activities in an organized and efficient manner. . |
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2. |
Record Nr. |
UNISANNIOMIL0655100 |
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Titolo |
Brand : ma quanto vale? / Gianfranco Bossi ... [et al.] ; a cura di Dolly Predovic |
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Pubbl/distr/stampa |
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ISBN |
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Descrizione fisica |
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Disciplina |
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Soggetti |
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Marchi di fabbrica e di commercio |
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Collocazione |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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