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1. |
Record Nr. |
UNISALENTO991004175529707536 |
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Autore |
Di Costanzo, Angelo |
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Titolo |
Le rime / Di Costanzo, Angelo |
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Pubbl/distr/stampa |
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Nizza : Soc. tipografica, 1782 |
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Descrizione fisica |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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2. |
Record Nr. |
UNINA9910788953203321 |
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Titolo |
Kafka, Zionism, and beyond / / edited by Mark H. Gelber |
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Pubbl/distr/stampa |
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Tübingen : , : Max Niemeyer, , 2004 |
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ISBN |
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Edizione |
[Reprint 2014] |
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Descrizione fisica |
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1 online resource (336 p.) |
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Collana |
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Conditio Judaica, , 0941-5866 ; ; 50 |
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Classificazione |
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Disciplina |
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Soggetti |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Revisions of papers presented at a conference, held in Jerusalem and in Beer Sheva. |
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Nota di bibliografia |
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Includes bibliographical references and index. |
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Nota di contenuto |
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Front matter -- Contents -- Introduction -- »any reality, however small.« Prague Zionisms between the Nations / Spector, Scott -- »The Entrance to the More Important.« Kafka's Personal Zionism / Bokhove, Niels -- »Der letzte Zipfel.« Kafka's State of Mind and the Making of the Jewish State / Eyl, Hans-Richard -- Anti-Ödipus im Land der Ur-Väter: Franz Kafka und Anton Kuh / Kilcher, Andreas Β. -- Nachbarn, Feinde und andere Gemeinschaften / Liska, Vivian -- Jewish Education: Borderline and Counterdiscourses in Kafka / Bruce, Iris -- Kafka's Gnostic Existentialism and Modern Jewish Revival / Moked, Gabriel -- Metamorphosis as Messianic Myth. Dream and Reality in the Writings of |
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Franz Kafka / Goodman-Thau, Eveline -- Kafka, the »Ostjuden«, and the Inscription of Identity / Bechtel, Delphine -- Uncovering the Father: Kafka, Judaism, and Homoeroticism / Brenner, David A. -- »Ende oder Anfang?« Kafka und der Judenstaat / Wagner, Benno -- Kafka and Agnon: Their Relationship to Judaism and Zionism / Shaked, Gershon -- A Sign of Sickness and a Symbol of Health: Kafka's Hebrew Notebooks / Bodenheimer, Alfred -- The Image of Kafka in Max Βrod's Zauberreich der Liebe and its Zionist Implications / Gelber, Mark H. -- The Creative Dialogue between Brod and Kafka / Robertson, Ritchie -- The Look Back: Lot's Wife, Kafka, Blanchot / Sandbank, Shimon -- Virtual Zion: The Promised Lands of the Kafka Critical Editions / Anderson, Mark M. -- List of Contributors -- Index |
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Sommario/riassunto |
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Dieser Band enthält die Vorträge, die auf einer internationalen Konferenz in Israel abgehalten wurden und dem Thema Franz Kafka (1883-1924) und Zionismus gewidmet waren. Kafkas Interesse an hebräischem, jiddischem und jüdischem Nationalismus sowie seine verschiedenen Beziehungen zu seinen zionistischen Freunden und seine Beteiligung an jüdisch-nationalen und zionismusnahen Aktivitäten werden aus unterschiedlichen kritischen Blickwinkel erforscht. Ebenso werden seine Schriften in dem spezifischen Rahmen des jüdischen Nationalismus und Zionismus betrachtet. |
This volume contains the lectures delivered at an international conference in Israel devoted to the topic of Franz Kafka (1883-1924) and Zionism. Kafka's interests in Hebrew, Yiddish, and Jewish Nationalism and his various relationships to his Zionist friends and his participation in Jewish national and Zionist-related activity are explored from a number of different critical vantage points. Likewise, his writings are considered within the specific framework of Jewish nationalism and Zionism. |
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3. |
Record Nr. |
UNINA9910798111903321 |
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Autore |
Malhotra Naresh K. |
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Titolo |
Relationship marketing re-imagined : marketing's inevitable shift from exchanges to value cocreating relationships / / Naresh K. Malhotra, Can Uslay, and Ahmet Bayraktar |
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Pubbl/distr/stampa |
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New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2016 |
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ISBN |
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Edizione |
[First edition.] |
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Descrizione fisica |
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1 online resource (xii, 162 pages) |
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Collana |
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Marketing strategy collection, , 2150-9662 |
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Disciplina |
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Soggetti |
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Relationship marketing |
Relacions amb els clients - Direcció i administració |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Nota di bibliografia |
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Includes bibliographical references (pages 135-157) and index. |
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Nota di contenuto |
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1. Introduction -- 2. What is relationship marketing? -- 3. B2B relationship marketing -- 4. B2C relationship marketing -- 5. Internal relationship marketing -- 6. Building brand equity through relationship marketing -- 7. Customer relationship management analytics -- 8. Future of relationship marketing -- Notes -- References -- Index. |
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Sommario/riassunto |
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Marketing is arguably amidst a paradigm shift. Marketing orientation is shifting away from creating exchanges (sales) to creating value (satisfaction) and relationships (cocreating value). Ultimately, the main objective of all marketing activities is value creation. In vast majority of cases, value is cocreated by several agents, especially the marketers and customers. From a value cocreation perspective, a single transaction can blossom to a process in which the customer and the marketer collaborate (rather than negotiate) for best total value through products, features, delivery terms, maintenance, and financing options for both business-to-business (B2B) as well as business-to-consumer (B2C) markets. Marketers increasingly need to develop and maintain long-term, win-win relationships with customers, distributors, dealers, suppliers, competitors, and other external influencers such as governments, media, nonprofit organizations, and pressure groups. In this book, we advocate an approach for managing customer relationships based on the use of the customer lifetime value |
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(CLV) metric. Our premise is that measuring and maximizing CLV benefits not only marketers but also customers in measurable and concrete ways. However, in order to fully unlock the potential of the CLV metrics, it is instructive to be exposed to the history and conceptualization of relationship marketing, its three main types (B2B, B2C, and internal), and the nature of loyalty and rewards programs. We conclude with a discussion on the future of relationship marketing and the frontiers of value cocreation. Cases that illustrate the essence of each chapter along with key points to ponder and take-aways are presented therein. |
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