1.

Record Nr.

UNISALENTO991003200919707536

Autore

Lafont, Robert

Titolo

Des origines à la fin du XV siècle / Robert Lafont et Christian Anatole

Pubbl/distr/stampa

Paris : Presses universitaires de France, 1970

Descrizione fisica

406 p. ; 22 cm

Collana

Nouvelle histoire de la littérature occitane ; 1

Publications de l'Institut d'études occitanes

Altri autori (Persone)

Anatole, Christianauthor

Disciplina

849.808

Soggetti

Letterature occitane - Storia

Lingua di pubblicazione

Francese

Formato

Materiale a stampa

Livello bibliografico

Monografia

2.

Record Nr.

UNINA9910782568803321

Autore

Port Michael <1970->

Titolo

The contrarian effect [[electronic resource] ] : why it pays (big) to take typical sales advice and do the opposite / / Michael Port and Elizabeth Marshall

Pubbl/distr/stampa

Hoboken, N.J., : John Wiley & Sons, c2008

ISBN

0-470-43523-2

1-282-36789-7

9786612367892

0-470-39935-X

Descrizione fisica

1 online resource (177 p.)

Altri autori (Persone)

MarshallElizabeth <1975->

Disciplina

658.8/02

Soggetti

Selling

Sales management

Marketing

Lingua di pubblicazione

Inglese

Formato

Materiale a stampa

Livello bibliografico

Monografia



Note generali

Description based upon print version of record.

Nota di bibliografia

Includes bibliographical references (p. [151]-153) and index.

Nota di contenuto

From the Old World to the New -- Typical tactics are out of sync with the market -- Typical tactics are focused on the wrong person -- Typical tactics damage relationships and long-term potential -- Typical tactical harm reputations and create unintended consequences -- Contrarian primer -- Pendulum swing.

Sommario/riassunto

Take the traditional sales model, which is outdated and needs a serious makeover, and turn it on its head by applying the advice in The Contrarian Effect: Why It Pays (Big) to Take Typical Sales Advice and Do the Opposite. Find an entirely sound approach to building better client relationships and closing more sales by doing the exact opposite that conventional sales advice dictates. Re-examine the most well-worn sales tactics in the business and discover specific and actionable strategies and principles that will help you close more sales today.