A professional and practitioner's guide to public relations research, measurement, and evaluation / / David Michaelson and Don W. Stacks

• Record Nr.: UNINA9910458032403321
• Autore: Michaelson David
• Pubbl/distr/stampa: New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2014
• ISBN: 1-78684-357-9; 1-60649-985-8
• Edizione: [Second edition.]
• Descrizione fisica: 1 online resource (288 p.)
• Collana: Public relations collection, , 2157-3476
• Disciplina: 659.2
• Soggetti: Public relations - Evaluation; Public relations - Research; Electronic books.
• Lingua di pubblicazione: Inglese
• Formato: Materiale a stampa
• Livello bibliografico: Monografia
• Note generali: Part of: 2014 digital library.
• Nota di bibliografia: Includes bibliographical references (pages 259-264) and index.
• Nota di contenuto: Part I. Introduction to public relations research, measurement, and evaluation -- 1. Introduction to research and evaluations in public relations -- 2. The move toward standardization -- 3. The business of public relations -- 4. Measuring public relations outcomes -- Part II. Qualitative methods for effective public relations research, measurement, and evaluation -- 5. Secondary research -- 6. Qualitative research methodologies -- 7. Content analysis -- Part III. Quantitative methods for effective public relations research, measurement, and evaluation -- 8. Survey methodology -- 9. Statistical reasoning -- 10. Sampling -- Part IV. Wrapping up -- 11. The application of standards and best practices in research and evaluation for public relations -- Appendix. Dictionary of public relations measurement and research -- References -- Index.
• Sommario/riassunto: Contemporary public relations practice has developed over the last several decades from the weak third sister in marketing, advertising, and public relations mix to a full player. To help you keep up to speed with the exciting changes and developments of publications, this book will provide you with the necessary understanding of the problems and promises of public relations research, measurement, and evaluation. As a public relations professional, this book will act as a guide to effective ; use of methods, measures, and evaluation in providing grounded evidence of the success (or failure) of public relations campaigns. This outstanding contribution takes a best practices approach--one that focuses on taking the appropriate method and rigorously applying that method to collect the data that best answers the objectives of the research. It also presents an approach to public relations that focuses on establishing the profession's impact on the client's return on investment in the public relations function, whether that function be aimed at internal or external audiences using standardized measures. By the end of the book, you will understand why and how research is conducted and will be able to apply best practice standards to any research done by supply-side vendors or internal research departments.

Briganti & partigiani / Barone ...[et al.]

• Record Nr.: UNISALENTO991001214639707536
• Pubbl/distr/stampa: Napoli : Campania bella, stampa 1997
• Descrizione fisica: 103 p. : ill. ; 22x30 cm.
• Altri autori (Persone): Barone, Lucio
• Disciplina: 945.708
• Soggetti: Brigantaggio - Italia meridionale
• Lingua di pubblicazione: Italiano
• Formato: Materiale a stampa
• Livello bibliografico: Monografia
• Note generali: Catalogo della mostra iconografica itinerante

Making eye health a population health imperative : vision for tomorrow / / Steven M. Teutsch [and three others], editors

• Record Nr.: UNINA9910157406803321
• Pubbl/distr/stampa: Washington, District of Columbia : , : The National Academies Press, , 2016; ©2016
• ISBN: 0-309-44001-7; 0-309-43999-X
• Descrizione fisica: 1 online resource (587 pages)
• Disciplina: 617.7052
• Soggetti: Eye - Diseases - Prevention; Eye - Care and hygiene; Medicine, Preventive - United States; United States
• Lingua di pubblicazione: Inglese
• Formato: Materiale a stampa
• Livello bibliografico: Monografia
• Nota di bibliografia: Includes bibliographical references at the end of each chapters.
• Nota di contenuto: Summary -- Introduction -- Understanding the epidemiology of vision loss and impairment in the United States -- The impact of vision loss -- Surveillance and research -- The role of public health and partnerships to promote eye and vision health in communities -- Access to clinical vision services: workforce and coverage -- Toward a high-quality clinical eye and vision service delivery system -- Meeting the challenge of vision loss in the United States: improving diagnosis, rehabilitation, and accessibility -- Eye and vision health: recommendations and a path to action -- Appendix A: Committee biographies -- Appendix B: Committee meeting agendas -- Appendix C: Glossary -- Appendix D: Examples of Federal entities involved in advancing eye health and safety -- Appendix E: Examples of recommended eye protection for recreational sports -- Appendix F: Eye and vision care professionals and education -- Appendix G: Medicaid vision coverage by state.
• Sommario/riassunto: "The ability to see deeply affects how human beings perceive and interpret the world around them. For most people, eyesight is part of ; everyday communication, social activities, educational and professional pursuits, the care of others, and the maintenance of personal health, independence, and mobility. Functioning eyes and vision system can reduce an adult's risk of chronic health conditions, death, falls and injuries, social isolation, depression, and other psychological problems. In children, properly maintained eye and vision health contributes to a child's social development, academic achievement, and better health across the lifespan. The public generally recognizes its reliance on sight and fears its loss, but emphasis on eye and vision health, in general, has not been integrated into daily life to the same extent as other health promotion activities, such as teeth brushing; hand washing; physical and mental exercise; and various injury prevention behaviors. A larger population health approach is needed to engage a wide range of stakeholders in coordinated efforts that can sustain the scope of behavior change. The shaping of socioeconomic environments can eventually lead to new social norms that promote eye and vision health. Making Eye Health a Population Health Imperative: Vision for Tomorrow proposes a new population-centered framework to guide action and coordination among various, and sometimes competing, stakeholders in pursuit of improved eye and vision health and health equity in the United States. Building on the momentum of previous public health efforts, this report also introduces a model for action that highlights different levels of prevention activities across a range of stakeholders and provides specific examples of how population health strategies can be translated into cohesive areas for action at federal, state, and local levels"--