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1. |
Record Nr. |
UNISALENTO991001016029707536 |
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Autore |
Sinaĭ, Yakov Grigorʹevich |
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Titolo |
Introduction to ergodic theory / Ya. G. Sinai ; translated by V. Scheffer |
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Pubbl/distr/stampa |
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Princeton, N.J. : Princeton Univ. Press, 1976 |
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ISBN |
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Descrizione fisica |
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Collana |
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Classificazione |
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Disciplina |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Based on a series of lectures given at the Moscow and Erevan State Universities. |
Includes bibliographical references |
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2. |
Record Nr. |
UNINA9910971143103321 |
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Titolo |
Go figure! : new directions in advertising rhetoric / / Edward F. McQuarrie and Barbara J. Phillips, editors |
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Pubbl/distr/stampa |
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Armonk, N.Y., : M.E. Sharpe, c2008 |
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London ; ; New York : , : Routledge, , 2015 |
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ISBN |
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1-317-46960-7 |
1-315-70402-1 |
1-317-46961-5 |
1-282-11948-6 |
9786612119484 |
0-7656-2133-9 |
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Edizione |
[1st ed.] |
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Descrizione fisica |
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1 online resource (336 p.) |
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Altri autori (Persone) |
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McQuarrieEdward F |
PhillipsBarbara J. <1966-> |
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Disciplina |
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Soggetti |
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Rhetoric |
Visual communication |
Advertising - Language |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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First published 2008 by M.E. Sharpe. |
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Nota di bibliografia |
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Includes bibliographical references and index. |
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Nota di contenuto |
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Advertising rhetoric / Edward F. McQuarrie and Barbara J. Phillips -- Rediscovering theory / Eric D. DeRosia -- Rhetrickery and rhetruth in soap operas / Barbara B. Stern -- What the symbol can't, the icon can / Val Larsen -- A model of the cognitive and emotional processing of rhetorical works in advertising / Bruce A. Huhmann -- The dark side of openness for consumer response / Paul Ketelaar, Marnix S. van Gisbergen, and Johannes W.J. Beentjes -- Inspecting the unexpected / Mark A. Callister and Lesa A. Stern -- The case for a complexity continuum / Tina M. Lowrey -- Pictorial and multimodal metaphor in commercials / Charles Forceville -- Reading pictures / Kai-Yu Wang and Laura A. Peracchio -- Classifying visual rhetoric / Alfons Maes and Joost Schilperoord -- A visit to the rhetorician's workbench / Edward F. |
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McQuarrie -- Visual analysis of images in brand culture / Jonathan E. Schroeder -- Expanding rhetoric / Linda M. Scott. |
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Sommario/riassunto |
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This cutting-edge work assembles the most current and authoritative new perspectives on the scholarship of advertising rhetoric, under the editorial direction of two respected figures in the field. |
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