1.

Record Nr.

UNISA996571849603316

Autore

BROCK ANDR

Titolo

Distributed Blackness : African American cybercultures

Pubbl/distr/stampa

[Place of publication not identified], : NEW YORK University Press, , 2020

©2020

ISBN

1-4798-1190-4

Descrizione fisica

1 online resource (ix, 271 pages ) : illustrations

Collana

Critical Cultural Communication

Disciplina

302.23089/96073

Soggetti

LANGUAGE ARTS & DISCIPLINES - Linguistics

Lingua di pubblicazione

Inglese

Formato

Materiale a stampa

Livello bibliografico

Monografia

Nota di bibliografia

Includes bibliographical references and index.

Nota di contenuto

Cover -- DISTRIBUTED BLACKNESS -- Title -- Copyright -- Dedication -- CONTENTS -- Introduction

1. Distributing Blackness: Ayo Technology! Texts, Identities, and Blackness -- 2. Information Inspirations: The Web Browser as Racial Technology -- 3. “The Black Purposes of Space Travel”: Black Twitter as Black Technoculture -- 4. Black Online Discourse, Part 1: Ratchetry and Racism -- 5. Black Online Discourse, Part 2: Respectability -- 6. Making a Way out of No Way: Black Cyberculture and the Black Technocultural Matrix

Acknowledgments -- Notes -- References -- Index -- About the Author

Sommario/riassunto

From BlackPlanet to #BlackGirlMagic, 'Distributed Blackness' places blackness at the very center of internet culture. Andre Brock Jr. claims issues of race and ethnicity as inextricable from and formative of contemporary digital culture in the United States. 'Distributed Blackness' analyzes a host of platforms and practices (from Black Twitter to Instagram, YouTube, and app development) to trace how digital media have reconfigured the meanings and performances of African American identity. Brock moves beyond widely circulated deficit models of respectability, bringing together discourse analysis with a close reading of technological interfaces to develop nuanced arguments about how "blackness" gets worked out in various technological domains. 0As Brock demonstrates, there's nothing niche or subcultural



about expressions of blackness on social media: internet use and practice now set the terms for what constitutes normative participation. Drawing on critical race theory, linguistics, rhetoric, information studies, and science and technology studies, Brock tabs between black-dominated technologies, websites, and social media to build a set of black beliefs about technology. In explaining black relationships with and alongside technology, Brock centers the unique joy and sense of community in being black online now.