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1. |
Record Nr. |
UNINA9910464064303321 |
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Autore |
DeSimone Diane <1949-, > |
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Titolo |
Transnational marketing in the information age / / Diane DeSimone |
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Pubbl/distr/stampa |
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New York : , : Routledge, , 2013 |
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ISBN |
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1-315-05322-5 |
1-135-68194-5 |
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Descrizione fisica |
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1 online resource (236 p.) |
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Collana |
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Transnational business, productivity, and corporate culture |
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Disciplina |
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Soggetti |
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Export marketing |
International business enterprises |
Electronic books. |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di bibliografia |
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Includes bibliographical references and index. |
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Nota di contenuto |
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Cover; Half Title; Title Page; Copyright Page; Dedication; Table of Contents; Preface; Introduction; Section I: Transnational Marketing-Concept; Chapter 1: Is It Still the Product, Price, Promotion & Place "Business as Usual" in a Transnational Market?; Chapter 2: The Big "C" Within the 4 "P's"; Chapter 3: The 4 "P's" Within the Even Bigger "C"- Culture; Section II: A Marketing Planning Scenario; Chapter 4: The Chicken or the Egg; Which Comes First, Product or Market Definition?; Chapter 5: Competition; Chapter 6: Customer Targets; Chapter 7: The Intermediaries |
Chapter 8: Building CredibilityChapter 9: Price and Pesos; Chapter 10: Summary; Appendix; References; Index |
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Sommario/riassunto |
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First Published in 1999. Routledge is an imprint of Taylor & Francis, an informa company. |
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2. |
Record Nr. |
UNISA996465825603316 |
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Titolo |
Computer Science – Theory and Applications [[electronic resource] ] : 13th International Computer Science Symposium in Russia, CSR 2018, Moscow, Russia, June 6–10, 2018, Proceedings / / edited by Fedor V. Fomin, Vladimir V. Podolskii |
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Pubbl/distr/stampa |
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Cham : , : Springer International Publishing : , : Imprint : Springer, , 2018 |
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ISBN |
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Edizione |
[1st ed. 2018.] |
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Descrizione fisica |
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1 online resource (XXXII, 335 p. 41 illus.) |
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Collana |
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Theoretical Computer Science and General Issues, , 2512-2029 ; ; 10846 |
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Disciplina |
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Soggetti |
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Computer science |
Computer science—Mathematics |
Discrete mathematics |
Numerical analysis |
Artificial intelligence—Data processing |
Artificial intelligence |
Computer Science Logic and Foundations of Programming |
Discrete Mathematics in Computer Science |
Numerical Analysis |
Data Science |
Artificial Intelligence |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Nota di bibliografia |
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Includes bibliographical references and index. |
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Sommario/riassunto |
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This book constitutes the proceedings of the 13th International Computer Science Symposium in Russia, CSR 2018, held in Moscow, Russia, in May 2018. The 24 full papers presented together with 7 invited lectures were carefully reviewed and selected from 42 submissions. The papers cover a wide range of topics such as algorithms and data structures; combinatorial optimization; constraint solving; computational complexity; cryptography; combinatorics in |
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computer science; formal languages and automata; algorithms for concurrent and distributed systems; networks; and proof theory and applications of logic to computer science. . |
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