1.

Record Nr.

UNISA996418300303316

Titolo

Database systems for advanced applications . Part II : 25th International Conference, DASFAA 2020, Jeju, South Korea, September 24-27, 2020, proceedings / / Yunmook Nah [and five others] editors

Pubbl/distr/stampa

Cham, Switzerland : , : Springer, , [2020]

©2020

ISBN

3-030-59416-5

Edizione

[1st ed. 2020.]

Descrizione fisica

1 online resource (XXI, 769 p. 324 illus., 189 illus. in color.)

Collana

Information Systems and Applications, incl. Internet/Web, and HCI ; ; 12113

Disciplina

005.74

Soggetti

Database management

Lingua di pubblicazione

Inglese

Formato

Materiale a stampa

Livello bibliografico

Monografia

Nota di contenuto

Advanced database and web applications.-Big data -- Data mining -- Machine learning for database -- Data warehouse and OLAP -- Information retrieval -- Data model and query language -- Query processing -- Optimization -- Recommendation systems -- Data quality and credibility -- Multimedia databases -- Temporal and spatial databases -- Data streams and time-series data -- Semantic web and knowledge management -- Graph data management -- Social network analytics -- Bio and health informatics -- Blockchain and parallel/distributed systems -- Security -- Privacy and Trust -- Databases for emerging hardware.

Sommario/riassunto

The 4 volume set LNCS 12112-12114 constitutes the papers of the 25th International Conference on Database Systems for Advanced Applications which will be held online in September 2020. The 119 full papers presented together with 19 short papers plus 15 demo papers and 4 industrial papers in this volume were carefully reviewed and selected from a total of 487 submissions. The conference program presents the state-of-the-art R&D activities in database systems and their applications. It provides a forum for technical presentations and discussions among database researchers, developers and users from academia, business and industry.



2.

Record Nr.

UNINA9910298518903321

Titolo

Marketing, Technology and Customer Commitment in the New Economy : Proceedings of the 2005 Academy of Marketing Science (AMS) Annual Conference / / edited by Harlan E. Spotts

Pubbl/distr/stampa

Cham : , : Springer International Publishing : , : Imprint : Springer, , 2015

ISBN

3-319-11779-3

Edizione

[1st ed. 2015.]

Descrizione fisica

1 online resource (340 p.)

Collana

Developments in Marketing Science: Proceedings of the Academy of Marketing Science, , 2363-6173

Disciplina

330

658.4092

658.8

658.81

Soggetti

Marketing

Strategic planning

Leadership

Sales management

Business Strategy and Leadership

Sales and Distribution

Lingua di pubblicazione

Inglese

Formato

Materiale a stampa

Livello bibliografico

Monografia

Note generali

Description based upon print version of record.

Nota di bibliografia

Includes bibliographical references.

Nota di contenuto

Education: Innovations in Course Control and Delivery -- Internet Marketing Issues -- Retailing Track: Differences Among Consumer Segments -- Sales: Managing Customer Relationships -- B2B: Trust, Loyalty, and Interfirm Governance -- Doctoral Session: Buyer Behavior Issues -- International: Consumer Behavior Issues and Global Marketing -- The Pursuit of Happiness: A Worthy Focus for Marketers? -- Consumer Perceptions in Services Research -- Strategy: Insights on Networks and Relationship Strategy -- Retailing: Atmospherics Role in the Shopping Experience -- Research: Qualitative and Quantitative Approaches to Market Research -- Doctoral Session: Consumer Perceptual Potpourri -- Strategy: Organizational Learning and Marketing Strategy -- Focusing on Improving Salesperson Job



Performance and Job Attitude -- Merchandising and Store Patronage: Examining Determinants of Retail Customer Intentions -- IMC: Advertising: Deception, Emotion and Wireless Message -- Services: Understanding Service Quality and Relationship Quality in Service Firms -- Consumer Loyalty Research: What do We Know? -- Doctoral Session: Technology and Marketing -- Store Image –Theory, Research and Reality: A South Africa Perspective -- Consumer Behavior Potpourri -- Ethics: Regulation and Self-Regulation in Markets -- Technology Issues in Consumer Behavior -- Electronic Marketing Issues -- Measurement Issues in Marketing -- Globalization Potpourri -- Ethical and Legal Issues -- Marketing Potpourri -- Purchasing Motivations: Generations, Products and Attitudes -- Doctoral Session: Marketing Strategy Issues -- International: Marketing Strategy Issues and Global Marketing -- International: Marketing Management Issues and Global Marketing -- Special Session: Academy of Marketing Science: Lamb, Hair, & McDaniel Outstanding Marketing Teachers -- Social and Non-Profit Marketing -- Services: Customer-Firm Interactions and Communications in Service Industries -- B2B: Sustaining and Maintaining Supply Chains -- Marketing Mix,Environment, and Strategy -- Doctoral Session: Relationship Marketing Issues -- Marketing Strategy: Insights on Market Orientation -- Retailing: A Look at Various Promotional Issues -- Doctoral Dissertation Award Winner Finalists Presentations -- Understanding Ourselves: Identity, Brands, and Consumption.

Sommario/riassunto

This volume includes the full proceedings from the 2005 Academy of Marketing Science (AMS) Annual Conference held in Tampa, Florida, entitled Marketing, Technology and Customer Commitment in the New Economy. It include papers aimed to create awareness of the issues, trends, and advances associated with current global marketing challenges.   Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.  .