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1. |
Record Nr. |
UNISA996411337903316 |
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Autore |
Tardieu Bernard |
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Titolo |
Le climat : Sciences, diplomatie et solidarité / / Bernard Tardieu |
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Pubbl/distr/stampa |
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EDP SCIENCES, 2017 |
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Les Ulis : , : EDP Sciences, , [2021] |
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©2017 |
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Descrizione fisica |
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1 online resource (154 p.) |
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Collana |
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Académie des technologies |
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Soggetti |
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SCIENCE / Environmental Science (see also Chemistry / Environmental) |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Nota di contenuto |
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Frontmatter -- Remerciements -- L'Auteur -- Table des matières -- Avant-propos -- Au lecteur -- Précaution et prévention -- Chapitre 1 • De Kyoto à Lima, la progression des engagements -- Chapitre 2 • La COP21 de Paris -- Chapitre 3 • Un exemple de conséquences du changement climatique : l'élévation du niveau moyen des mers et océans -- Chapitre 4 • Les 20-20-20 ou la voie de l'Union européenne -- Chapitre 5 • Donner un prix au carbone -- Chapitre 6 • Des ressources hydriques difficiles à anticiper -- Chapitre 7 • Le méthane -- Chapitre 8 • Méthane : les puits et les solutions d'atténuation -- Chapitre 9 • La géo-ingénierie du climat -- Chapitre 10 • La COP21 à Paris (30 novembre - 12 décembre 2015) -- Chapitre 11 • 2016 : de la COP 21 à la COP 22 -- Annexe. Les projections du Giec |
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Sommario/riassunto |
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L'évolution du climat nous concerne-t-elle vraiment ? On en a parlé au moment de la COP 21, à Paris, puis le sujet a été mis de côté. Ce thème éminemment politique est peu abordé par ceux qui sont chargés de l'action politique. De ce fait, il nous manque un récit collectif qui permette à chacun et collectivement d'organiser notre façon d'envisager notre vie à l'échelon de notre territoire, de notre pays, de notre planète en fonction du climat. Ce livre a pour objectif de participer à l'élaboration de ce récit collectif en partant de l'évolution depuis 1945 de la stratégie énergétique de la France et de l'Europe puis de la lente progression de la prise de conscience de la question du |
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climat entièrement nouvelle pour l'humanité. Le sujet implique une progression considérable de nos connaissances sur le fonctionnement vraiment complexe de notre planète. Ces recherches coordonnées par le Groupe d'Experts Internationaux sur l'évolution du climat sont décrites. Ce livre aborde plus en détail quelque sujets plus rarement traités comme l'élévation du niveau des mers, l'évolution des ressources en eau, sujet de préoccupation majeure pour beaucoup de pays, le méthane acteur en partie naturel de l'effet de serre, la géo-ingénierie du climat, le coût à attribuer au carbone émis. Puis la Cop 21, la réunion de Paris, est racontée avec ses aspects diplomatiques et pratiques et sa conclusion, premier pas universel et menacé de solidarité planétaire. |
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2. |
Record Nr. |
UNISALENTO991003976459707536 |
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Autore |
Richards, Ivor Armstrong |
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Titolo |
Interpretation in teaching / by I.A. Richards |
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Pubbl/distr/stampa |
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London : Routledge and Kegan Paul, 1973 |
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ISBN |
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Edizione |
[2. ed.] |
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Descrizione fisica |
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Disciplina |
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Soggetti |
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Linguistica - Metodologia |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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3. |
Record Nr. |
UNINA9910816798403321 |
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Autore |
Holloman Christer |
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Titolo |
The social media MBA guide to ROI : how to measure and improve your return on investment / / Christer Holloman |
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Pubbl/distr/stampa |
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West Sussex, England : , : John Wiley & Sons, , 2014 |
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©2014 |
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ISBN |
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1-119-20831-9 |
1-118-89829-X |
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Descrizione fisica |
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1 online resource (161 p.) |
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Disciplina |
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Soggetti |
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Social media - Management |
Rate of return |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di bibliografia |
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Includes bibliographical references and index. |
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Nota di contenuto |
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Cover; Endorsements; Title page; Copyright page; Contents; Acknowledgements; Preface; PS. Are you a member yet?; Hall of Fame; Introduction; What makes this book different?; 1: Strategy; Is social media for us?; Five common objections to social media by business leaders; 1. Fear of the unknown; 2. No headspace; 3. No resources; 4. Nothing to say; 5. Can't measure it; Instill social mindset; Five best arguments to sell social media by business leaders; 1. Our competitors are doing it; 2. Cheap; 3. Influence opinion; 4. Become the non-corporate face of the company; 5. Improved customer relations |
What is ROI?The R and the I; KPIs; Can you measure?; 1. There are too many entry points for us to determine the key interaction; 2. Social media is not a transaction, it's a relationship; 3. What are you measuring with ROI?; 4. Calculating your investment; 5. Calculating worth; Want to measure?; 1. What if my ROI is negative, I will look like a fool; 2. It's going to be too expensive to measure; 3. Make decisions based on data; 4. Get the organization focused on what matters; 5. Benchmark; Create your benchmark; Define goals; 1. Brand exposure; 2. Improved customer relationships |
3. Drive traffic to your website 4. Increasing market intelligence; 5. Generate leads; PS. Are you a member yet?; 2: Measure ROI by Platform; Facebook; What is the purpose of Facebook?; Getting started; How can |
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Facebook be measured?; Content; Costs; Twitter; What is the purpose of Twitter?; Getting started; How can Twitter be measured?; Costs; YouTube; What is the purpose of YouTube?; Why would you use YouTube?; Getting started; How can YouTube be measured?; LinkedIn; What is the purpose of LinkedIn?; Why would you use LinkedIn?; Getting started; How can LinkedIn be measured?; Google+ |
What is the purpose of Google+? Getting started; How can Google+ be measured?; Costs; Pinterest; What is the purpose of Pinterest?; Blogs; Why would you use blogs?; Getting started; How can blogs be measured?; How much does your blog generate?; What is the value of each lead?; PS. Are you a member yet?; 3: Tools; Choosing a supplier; Five ways to choose the best supplier for you and how to get the most from them; 1. Objectives; 2. Data requirements; 3. Resourcing; 4. Costs; 5. Longevity and experience; 1. Make your account manager work hard for you |
2. Take the time to watch the online seminars and webinars 3. Find your feet in their online community; 4. Undertake some online training; 5. Plan some training; Popular measuring platforms; Google Analytics; What is the purpose of Google Analytics?; Why would you use Google Analytics?; Dashboards; Getting started; Set up your account; Insert Google Analytics JavaScript into your pages; Get an overview of your site performance; See how your site is performing daily and hourly; See where your traffic comes from; HootSuite; How to measure ROI on HootSuite; What is the purpose of HootSuite? |
Why would you use HootSuite? |
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Sommario/riassunto |
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The first book to explain how you can measure social media ROI across multiple departments, for internal/external social media based activities, as well as for new business models (product/services). This book provides help in establishing a thorough social media plan, examining your goals, audience and channel strategy, before examining tools and techniques to measure social media metrics and key performance indicators. This book debunks the myth that ROI, web metrics and social media measuring is a 'black art', and makes it easy to understand and use, enabling the reader to create bespoke |
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