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1. |
Record Nr. |
UNINA9910455756603321 |
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Autore |
Bligh Philip |
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Titolo |
CRM unplugged [[electronic resource] ] : releasing CRM's strategic value / / Philip Bligh, Douglas Turk |
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Pubbl/distr/stampa |
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Hoboken, N.J., : Wiley, c2004 |
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ISBN |
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1-280-34594-2 |
9786610345946 |
0-471-66383-2 |
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Descrizione fisica |
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1 online resource (225 p.) |
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Altri autori (Persone) |
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Disciplina |
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Soggetti |
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Customer relations - Management |
Customer relations - Management - Data processing |
Electronic books. |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di bibliografia |
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Includes bibliographic references and index. |
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Nota di contenuto |
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CRM Unplugged Releasing CRM's Strategic Value; About the Authors; Contents; Foreword; Preface; Acknowledgments; 1 A New, More Strategic Approach to CRM; Industry Leaders Show the Way; A Clearer Definition of CRM Is Required; Three Lessons from Leaders; Key Points; 2 A Review of CRM Failures; What Went Wrong with CRM; CRM Contributes to a Scary Halloween for Hershey; Why CRM Projects Fail; Key Points; 3 Strategy First: Aligning CRM with Company Strategy; Using an Analytical Framework for Defining Strategy; Distinguishing Competitive Advantage from Other Types of Benefits |
How Competitive Advantage Manifests Itself in OperationsIdentify CRM Initiatives That Fortify Competitive Advantage; Key Points; 4 Customer Intelligence: The Science of Customer Insight; How Harrah's Used Customer Insight to Turn the Tables on the Gaming Industry; Seven Dimensions of Customer Insight; Define a Scientific Process for Leveraging Customer Insight; Building Blocks Required to Implement a Customer Insight Infrastructure; Key Points; 5 Demand Visibility and Response; Demand Visibility; Best Practices for Increased Visibility; Responding to Market Demand |
Best Practices for Demand ResponsivenessScience of Revenue |
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Management; Power of Pricing; Key Points; 6 An Enterprise-Wide Approach to CRM; What Is Customer Strategy and How Does It Help?; How Customer Strategy Relates to Corporate and Functional Strategy; Key Components of an Effective Customer Strategy; Enterprise Marketing Management: How Customer Strategy Integrates with Marketing Strategy; Key Points; 7 Implementing CRM Successfully; Implementation Guidelines for Success; Key Points; Epilogue: The Future of CRM; New Marketing Approaches |
Understanding Financial Metrics Related to CustomersNew Management Approaches Based on Predictive Analysis; Continuous Optimization of Operations; Leveraging Emerging and Specialized Technologies; Harnessing the Benefits of Outsourcing; Index |
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Sommario/riassunto |
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Building and maintaining a customer-centered enterprise cost-effectively is a hot topic and key business issue. This book provides the definitive work on how to derive return from investment. It shows readers strategies for successful CRM implementation into a company, and how to achieve a good ROI through CRM, and also details best practices. |
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2. |
Record Nr. |
UNISA996391736303316 |
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Autore |
Dilherr Johannes Michael <1604-1669.> |
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Titolo |
Contemplations, sighes, and groanes of a Christian. Written in Latine, by Iohn Michael Dilherrus. And Englished by William Style of the Inner Temple, Esquire [[electronic resource]] |
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Pubbl/distr/stampa |
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London, : Printed by Richard Bishop, for William Lee, and are to be sold at the Great Turks Head, next to the Mitre Taverne in Fleet-street, 1640 |
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Descrizione fisica |
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Altri autori (Persone) |
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StyleWilliam <1603-1679.> |
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Soggetti |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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A translation of: Contemplationes et suspiria hominis Christiani. |
With two final contents leaves. |
Reproduction of the original in the Bodleian Library. |
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3. |
Record Nr. |
UNISA996396590003316 |
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Autore |
Bourne William <d. 1583.> |
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Titolo |
A regiment for the sea [[electronic resource] ] : containing very necessary matters for all sorts of men and trauailers: whereunto is added an hydrographicall discourse, touching the fiue seuerall passages into Cattay. Written by William Borne. Whereunto is added a new regiment, a table of declination, the mariners guide, with a perfect sea card thereunto belonging, by Thomas Hood, D. in Physicke |
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Pubbl/distr/stampa |
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At London, : Printed by W. I[ones] for Edmund Weauer, 1620 |
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Edizione |
[Newly corrected this yeere 1620.] |
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Descrizione fisica |
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Soggetti |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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With an index. |
Printer's name from STC. |
"The mariners guide .. written by Thomas Hood" has separate dated title page; register and pagination continuous. |
Reproduction of the original in the British Library. |
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Sommario/riassunto |
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