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1. |
Record Nr. |
UNINA9910463126303321 |
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Autore |
Forman Janis |
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Titolo |
Storytelling in business [[electronic resource] ] : the authentic and fluent organization / / Janis Forman |
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Pubbl/distr/stampa |
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Stanford, Calif., : Stanford Business Books, an imprint of Stanford University Press, 2013 |
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ISBN |
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Descrizione fisica |
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1 online resource (305 p.) |
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Disciplina |
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Soggetti |
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Communication in management |
Business communication |
Electronic books. |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di bibliografia |
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Includes bibliographical references and index. |
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Nota di contenuto |
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Why explore storytelling in business? -- A framework for organizational storytelling -- Stories about strategy : Schering-Plough -- Schering-Plough : lessons learned -- Stories and the corporate brand : Chevron -- Chevron : lessons learned -- Digital stories for business : FedEx -- FedEx : lessons learned -- Storytelling workshops for change : Philips -- Philips : lessons learned -- Ending with a beginning. |
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Sommario/riassunto |
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Storytelling can be a lifelong and life sustaining habit of mind, a personal inheritance that connects us to our communities. It can also serve as an organizational inheritance-a management tool that helps businesses to develop and thrive. For more than a decade, award-winning author Janis Forman has been helping executives to tell stories in service of their organizational objectives. In Storytelling in Business: The Authentic and Fluent Organization, she teaches readers everywhere how the craft of storytelling can help them to achieve their professional goals.Focusing on |
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2. |
Record Nr. |
UNINA9910461494603321 |
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Autore |
Sanders G. Lawrence |
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Titolo |
Developing new products and services [[electronic resource] ] : learning, differentiation, and innovation / / G. Lawrence Sanders ; with contributions by Ron Huefner ... [et al.] |
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Pubbl/distr/stampa |
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[New York, N.Y.] (222 East 46th Street, New York, NY 10017), : Business Expert Press, c2012 |
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ISBN |
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1-78268-070-5 |
1-283-89286-3 |
1-60649-242-X |
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Edizione |
[1st ed.] |
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Descrizione fisica |
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1 online resource (363 p.) |
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Collana |
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Marketing research collection |
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Altri autori (Persone) |
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Disciplina |
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Soggetti |
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New products |
Product differentiation |
Electronic books. |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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"For PowerPoint slides and other supplemental materials that accompany this book, please visit www.glsanders.wordpress.com." |
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Nota di bibliografia |
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Includes bibliographical references (p. 327-335) and index. |
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Nota di contenuto |
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Preface -- Acknowledgments -- 1. Understanding entrepreneurship, diffusion, and R&D in the context of monopolistic competition -- 2. Fundamental concepts of product and price differentiation -- 3. Differentiation in action -- 4. The role of dynamic tension in constructing versioning and product differentiation curves -- 5. Examples of product differentiation and versioning curves -- 6. Facilitating creativity and innovation -- 7. Conceptualizing products and services using the FAD template -- 8. Strategic planning approaches for product differentiation and innovation -- 9. The ten-ten planning process: crafting a business story -- 10. Lock-in and revenue growth -- 11. Valuing the business -- 12. Developing a business plan -- 13. Project management for new product and services development -- 14. Re-priming the business using real options concepts -- 15. Wrap-up -- Notes -- References -- Index. |
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Sommario/riassunto |
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The focus of the book is on the up-front activities and ideas for new product and service development. A central theme of this book is that there is, or should be, a constant struggle going on in every |
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organization, business, and system between delivering feature-rich versions of products and services using extravagant engineering and delivering low-cost versions of products and services using frugal engineering. Delivering innovative products is accomplished by an endless cycle of business planning, creative and innovative insight, and learning-about and learning-by-doing activities. |
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3. |
Record Nr. |
UNISA996395674403316 |
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Autore |
Trepidantium Malleus |
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Titolo |
A friendly conference between the suffering saints for conscience-sake, the Jacobites, met together at the --- Tavern [[electronic resource] ] : particularly R.L., R.F. and A.S., my Lord Bp. of Salisbury (promised to be so by K. James when he returns) and other precious ones there assembled at least to consult about and read prayers for the dethroning of the best of kings and restoration of the worst : with a postscript concerning a late declaration of Mr. Lobb and others against Crispionism |
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Pubbl/distr/stampa |
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London, : Printed and are to be sold by A. Baldwin, 1699 |
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Descrizione fisica |
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Soggetti |
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Jacobites |
Great Britain History William and Mary, 1689-1702 |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Reproduction of original in the Harvard University Library. |
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Sommario/riassunto |
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4. |
Record Nr. |
UNISALENTO991001245599707536 |
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Autore |
Samek Ludovici, Sergio |
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Titolo |
La miniatura rinascimentale / testo di Sergio Samek Ludovici |
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Pubbl/distr/stampa |
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Descrizione fisica |
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Collana |
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Élite. Le arti e gli stili in ogni tempo e paese |
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Disciplina |
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Soggetti |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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