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1. |
Record Nr. |
UNISA996395082403316 |
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Autore |
Mather Cotton <1663-1728.> |
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Titolo |
Le fe del Christiano [[electronic resource] ] : en veyntequatro articulos de la institucion de Christo embiada a los españoles, paraque abran sus ojos, y paraque se conviertan de las Tinieblas a la luz, y de la potestad de Satanas a Dios : paraque reciban por la fe que es en Jesu Christo, remission de peccado, y suerte entre los sanctificados / / por C. Mathero . |
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Pubbl/distr/stampa |
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Boston, : [by B. Green and J. Allen], 1699 |
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Descrizione fisica |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Publisher suggested by Wing and NUC pre-1956 imprints. |
Caption title: La religion pura, en doze palabras fieles y dignas de ser recibidas de Todos, p. 10-16. |
Reproduction of original in the Harvard University Library. |
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2. |
Record Nr. |
UNINA9910830923103321 |
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Autore |
Alhlou Feras |
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Titolo |
Google analytics breakthrough : from zero to business impact / / Feras Alhlou, Shiraz Asif, and Eric Fettman |
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Pubbl/distr/stampa |
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Hoboken, New Jersey : , : Wiley, , 2016 |
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©2016 |
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ISBN |
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1-119-23170-1 |
1-119-23169-8 |
1-119-26636-X |
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Descrizione fisica |
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1 online resource (621 p.) |
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Collana |
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Disciplina |
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Soggetti |
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Strategy - Data processing |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Nota di contenuto |
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Google Analytics Breakthrough; Contents; Foreword; Acknowledgments; About the Author(s); About the Contributors; Chapter 1 Introduction; Why This Book?; Who Should Read This Book?; Chapter Summary; Get Started; Chapter 2 Google Analytics Reporting Overview: User Characteristics and Behavior; Google Analytics Reporting: User Characteristics and Behavior; Audience Reports; Acquisition Reports; Behavior Reports; Conversions Reports; Dimensions and Metrics; Primary Dimension; Metric Groups; Secondary Dimensions; Table Filters; Weighted Sort; Date Selection; Table and Chart Display Options |
Additional ReportsReal-Time Reports; Key Takeaways; Actions and Exercises; Chapter 3 Measurement Strategy; Objective: Business Impact; Optimization Framework; Assessing Your State of Analytics; Process and Communication Challenges; Business and Marketing Discovery; Measurement Plan; Six Steps for Analytics Effectiveness; Collect; Aggregate; Segment; Integrate; Visualize; Interpret; Key Takeaways; Actions and Exercises; Chapter 4 Account Creation and Tracking Code Installation; Creating a Google Analytics Account; Configuring Account and Property Settings; Account and Installation Terminology |
Google Analytics Account StructureNew Property for Each Additional Website or App in an Organization; Multiple Views per Property; Installing the Tracking Code; Placement of the Google Analytics |
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Tracking Code; Migrating from Classic to Universal; How Can I Tell If I'm Still Using Classic?; Key Takeaways; Actions and Exercises; Chapter 5 Google Tag Manager Concepts; Google Tag Manager Concepts; Account; Container; Tag; Trigger; Variable; Data Layer; Benefits of Google Tag Manager; Management; Flexible Triggering; Templates and Open-Format Tags; Customizations and Updates |
Consistency with Structured VariabilityModularity and Reusability; Greater Involvement of Marketing/Analytics Department; Creating a Google Tag Manager Account and Container; Creating an Account; Adding the Container Code to Your Website; Installing the GTM Container in WordPress; Deploying Google Analytics through Google Tag Manager; Creating a Google Analytics Pageview Tracker; Previewing/Debugging; Publishing and Versioning; Access Rights; Account Access; Container Access; Two-Step Verification; Migrating to Google Tag Manager from Native Tracking |
Google Tag Manager and Universal Upgrade in OneMaintaining Native GA Code While Building Out GTM; GTM Environments; Creating a Custom GTM Environment; Key Takeaways; Actions and Exercises; Chapter 6 Events, Virtual Pageviews, Social Actions, and Errors; The Need for Event Tracking; The Click Does Nothing; DOM Listeners; Populating the Events Reports; Don't Track Every User Interaction; Consistency Is Critical; Event Tracking in GTM; Understand Manual Event Tracking, but Avoid It When You Can; Tracking PDF Downloads through GTM; Tracking Other File Types and Offsite Links |
Testing the PDF Event Tag |
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