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1. |
Record Nr. |
UNINA9910480346603321 |
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Autore |
Potter W. James |
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Titolo |
Arguing for a general framework for mass media scholarship [[electronic resource] /] / W. James Potter |
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Pubbl/distr/stampa |
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ISBN |
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1-4129-6471-7 |
1-4833-2986-0 |
1-4416-5524-7 |
1-4522-1589-8 |
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Descrizione fisica |
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1 online resource (417 p.) |
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Disciplina |
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Soggetti |
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Mass media - Research - History |
Mass media - Research - Methodology |
Electronic books. |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di bibliografia |
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Includes bibliographical references (p. 326-366) and indexes. |
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Nota di contenuto |
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Cover; Brief Contents; Detailed Contents; Preface; Part I - Introduction; Chapter 1 - Why Do We Need a General Framework?; Chapter 2 - Introduction to the General Framework; Part II - Explaining the Media Organizations Facet; Chapter 3 - Mass Media Organizations Line of Thinking; Chapter 4 - Business Strategies; Chapter 5 - Marketing Strategies; Chapter 6 - Employment Strategies; Part III - Explaining the Media Audiences Facet; Chapter 7 - Media Audience Line of Thinking; Chapter 8 - Audience Cognitive Algorithms; Chapter 9 - Audience: Filtering Media Messages |
Chapter 10 - Audience: Meaning MatchingChapter 11 - Audience: Meaning Construction; Part IV - Explaining the Media Messages Facet; Chapter 12 - Media Message Line of Thinking; Chapter 13 - Message Formulas and Conventions-General; Chapter 14 - Message Formulas and Conventions by Genre; Chapter 15 - Critique of Media Message Scholarship; Part V - Explaining the Media Effects Facet; Chapter 16 - Media Effects Line of Thinking; Chapter 17 - Conceptualizing Media Influence and Media Effects; Chapter 18 - Designing Media Effects |
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Studies; Part VI - Conclusion |
Chapter 19 - Integration of ExplanationsReferences; Author Index; Subject Index; About the Author |
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Sommario/riassunto |
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In this work, media scholar and author W. James Potter challenges media scholars and students to change the way they think about the media. He provides structure to mass media scholarship that is focused on the most useful ideas in the phenomenon of the mass media, not lines of research. |
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2. |
Record Nr. |
UNISA996392096503316 |
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Autore |
Dekker Thomas <approximately 1572-1632.> |
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Titolo |
The shoo-makers holy-day. Or The gentle craft [[electronic resource] ] : VVith the humorous life of Simon Eyre, shoo-maker, and Lord Mayor of London. As it was acted before the Queenes most excellent Majesty on New yeares day at night, by the right Honourable Earle of Nottingham, Lord high Admirall of England, his servants |
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Pubbl/distr/stampa |
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At London, : Printed [at Eliot's Court Press] for Iohn Wright, and are to be sold at his shop without Newgate, 1631 |
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Descrizione fisica |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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By Thomas Dekker. |
Identification of printer from STC. |
Signatures: A-HⴠI² . |
Running title reads: A pleasant comedie of the gentle craft. |
Reproduction of the original in the Henry E. Huntington Library and Art Gallery. |
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Sommario/riassunto |
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