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1. |
Record Nr. |
UNINA9910458571403321 |
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Autore |
Li Cong |
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Titolo |
Effective advertising strategies for your business / / Cong Li |
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Pubbl/distr/stampa |
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New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2014 |
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ISBN |
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Edizione |
[First edition.] |
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Descrizione fisica |
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1 online resource (134 p.) |
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Collana |
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Marketing strategy collection, , 2150-9662 |
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Disciplina |
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Soggetti |
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Target marketing |
Advertising |
Electronic books. |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Part of: 2014 digital library. |
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Nota di bibliografia |
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Includes bibliographical references (pages 109-120) and index. |
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Nota di contenuto |
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1. How does advertising function in general? -- 2. What are the three advertising strategies? -- 3. How does standardized advertising strategy work? -- 4. How does targeted advertising strategy work? -- 5. How does individualized advertising strategy work? -- 6. How to gather consumer insights for advertising -- 7. How to incorporate consumer insights into advertising -- 8. How to integrate different advertising strategies together -- Notes -- References -- Index. |
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Sommario/riassunto |
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As the media landscape has evolved over the past few years, especially with the emergence of interactive media and social media, the philosophy of advertising is significantly changing. Most businesses realize that the days when they relied on three national networks (ABC, NBC, and CBS) and a few national newspapers to advertise are gone; thus, they begin to find alternatives to standardized advertising. Many of them begin to adopt more individualized advertising approaches, empowered by the Internet technologies. Although a few high-technology companies--such as Google, Facebook, and Amazon--are showing success in delivering individualized advertising messages to consumers, this approach (including both personalization and customization) is not suitable for all businesses. The problem is that many companies don't know what strategy is the best for their business. The purpose of this book is to describe in detail and discuss the pros and cons of each of the three fundamental strategies of |
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advertising: standardized, targeted, and individualized. The importance of collecting consumer insights and incorporating those insights into advertising messages will be highlighted. No single strategy is absolutely more effective than the others; however, here you are given a real strategy based on a scrutiny of the value proposition of the business and expectations of consumers. |
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2. |
Record Nr. |
UNISA996391893203316 |
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Titolo |
The form and order of the coronation of Charles the Second, King of Scotland, England, France, and Ireland [[electronic resource] ] : As it was acted and done at Scoone, the first day of Januarie, 1651 |
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Pubbl/distr/stampa |
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Aberdene, : imprinted by James Brown, 1651 |
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Descrizione fisica |
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Altri autori (Persone) |
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DouglasRobert <1594-1674.> |
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Soggetti |
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Coronations - England |
Sermons, English - 17th century |
Great Britain History Restoration, 1660-1688 Early works to 1800 |
Scotland History 1649-1660 Early works to 1800 |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Includes: Douglas, Robert. Sermon preached at Scoone, Jan. first 1651. |
Signatures: [A]² , B-F² . |
Copy filmed at UMI microfilm Early English Books 1641-1700 reel 2481 has pages stained. |
Reproduction of original in the Folger Shakespeare Library. |
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Sommario/riassunto |
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