M. Blundeuile his exercises [[electronic resource] ] : containing eight treatises, the titles whereof are set downe in the next printed page: which treatises are verie necessarie to be read and learned of all young gentlemen, that haue not beene exercised in such disciplines: and yet are desirous to haue knowledge as well in cosmographie, astronomie, and geographie, as also in the arte of nauigation, in which arte it is impossible to profite without the helpe of these, or such like instructions. To the furtherance of which arte of nauigation, the said M. Blundeuile specially wrote the said treatises, and of meere goodwill doth dedicate the same to all young gentlemen of this realme

• Record Nr.: UNISA996390889403316
• Autore: Blundeville Thomas <fl. 1561.>
• Pubbl/distr/stampa: Imprinted at London, : By Iohn Windet, dwelling at the signe of the Crosse Keyes, neere Paules Wharffe, 1606
• Edizione: [The third edition.]
• Descrizione fisica: [8], 392 leaves, 5 folded plates : ill
• Lingua di pubblicazione: Inglese
• Formato: Materiale a stampa
• Livello bibliografico: Monografia
• Note generali: The first leaf is blank.; "A briefe description of the tables of the three speciall right lines belonging to a circle, called signes, lines tangent, and lines secant", "A plaine treatise of the first principles of cosmographie" and "A brief description of vniuersall maps and cards" all have separate dated title pages (all dated 1606 except the last, which is dated 1605); "A plaine description of Mercator his two globes", "A very brief and most plaine description of Master Blagraue his astrolabe", "A nevv and necessarie treatise of nauigation" and "The true order of making of ptolomie his tables" have separate undated title pages; register and foliation are continuous.; "A briefe description of universall maps and cards" first published separately in 1589.; Imperfect; folios 219-22 lacking (general t.p. and folios 219-22 from Cambridge University Library copy, filmed at end).; Reproduction of the original in the British Library.
• Sommario/riassunto: eebo-0018

The Role of Origin of Fame in Influencer Branding : A Comparative Analysis of German and Russian Consumers / / by Julia Sinnig

• Record Nr.: UNINA9910367252803321
• Autore: Sinnig Julia
• Pubbl/distr/stampa: Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer Gabler, , 2020
• ISBN: 3-658-27543-X
• Edizione: [1st ed. 2020.]
• Descrizione fisica: 1 online resource (334 pages)
• Collana: Innovatives Markenmanagement, , 2627-1109
• Disciplina: 339.47
• Soggetti: Motivation research (Marketing); Internet personalities; International business enterprises—Cross-cultural studies; Consumer Behavior; Cross-Cultural Management
• Lingua di pubblicazione: Inglese
• Formato: Materiale a stampa
• Livello bibliografico: Monografia
• Nota di bibliografia: Includes bibliographical references.
• Nota di contenuto: Relevance of Social Media Influencers for Brand Management -- The Social Media Influencer-Consumer Relationship -- Conceptual Foundations of the Effects of Social Media Influencers -- Identification of Implications for Brand Management and for Further Research. .
• Sommario/riassunto: Based on a comprehensive quantitative study, Julia Sinnig shows that the impact social media influencers have on brand-related outcomes depends on the identification of consumers with social media influencers. Additionally, the cultural characteristics of countries in which consumers live play a significant role as to how consumers’ identification with social media influencers impacts their purchase intentions for brands that are advertised by these influencers. Through these conceptually and empirically profound analyses, the author detects interesting implications for the management of brands in the context of social media and brand management. Especially when it comes to choosing the most suitable social media influencer for brand ; cooperations it is not the origin of fame that counts, but whether customers identify with the influencer in the right way. Contents Relevance of Social Media Influencers for Brand Management The Social Media Influencer-Consumer Relationship Conceptual Foundations of the Effects of Social Media Influencers Identification of Implications for Brand Management and for Further Research Target Groups Researchers and students in the fields of marketing, communication, advertising effectiveness, brand management Practitioners in German and Russian consumers behavior The Author Dr. Julia Sinnig received her PhD at Prof. Dr. Christoph Burmanns markstones Institute of Marketing, Branding & Technology at the University of Bremen.