The Last speeches and confessions of Captain Thomas Walcott, John Rowse, and William Hone, Joyner, at the common place of execution on Friday the 20th of this present July, 1683 [[electronic resource] ] : who were all found guilty of high-treason, for conspiring the death of His Most Sacred Majesty and his royal brother James, Duke of York

• Record Nr.: UNISA996386807503316
• Pubbl/distr/stampa: [London], : Printed for J. Coniers, [1683?]
• Descrizione fisica: 4, 4 p
• Altri autori (Persone): WalcotThomas <d. 1683.>; RouseJohn <d. 1683.>; HoneWilliam <d. 1683.>
• Soggetti: Rye House Plot, 1683; Trials (Treason) - England - London; Great Britain History Charles II, 1660-1685
• Lingua di pubblicazione: Inglese
• Formato: Materiale a stampa
• Livello bibliografico: Monografia
• Note generali: Caption title.; All three men were involved in the Rye House Plot.; Printer from colophon; place and date of publication from NUC pre-1956 imprints.; Reproduction of original in Huntington Library.; Bound with: The execution and confession with the behaviour and speeches.
• Sommario/riassunto: eebo-0113

Relationship marketing re-imagined : marketing's inevitable shift from exchanges to value cocreating relationships / / Naresh K. Malhotra, Can Uslay, and Ahmet Bayraktar

• Record Nr.: UNINA9910822382903321
• Autore: Malhotra Naresh K.
• Pubbl/distr/stampa: New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2016
• ISBN: 1-63157-434-5
• Edizione: [First edition.]
• Descrizione fisica: 1 online resource (xii, 162 pages)
• Collana: Marketing strategy collection, , 2150-9662
• Disciplina: 658.812
• Soggetti: Relationship marketing; Relacions amb els clients - Direcció i administració
• Lingua di pubblicazione: Inglese
• Formato: Materiale a stampa
• Livello bibliografico: Monografia
• Nota di bibliografia: Includes bibliographical references (pages 135-157) and index.
• Nota di contenuto: 1. Introduction -- 2. What is relationship marketing? -- 3. B2B relationship marketing -- 4. B2C relationship marketing -- 5. Internal relationship marketing -- 6. Building brand equity through relationship marketing -- 7. Customer relationship management analytics -- 8. Future of relationship marketing -- Notes -- References -- Index.
• Sommario/riassunto: Marketing is arguably amidst a paradigm shift. Marketing orientation is shifting away from creating exchanges (sales) to creating value (satisfaction) and relationships (cocreating value). Ultimately, the main objective of all marketing activities is value creation. In vast majority of cases, value is cocreated by several agents, especially the marketers and customers. From a value cocreation perspective, a single transaction can blossom to a process in which the customer and the marketer collaborate (rather than negotiate) for best total value through products, features, delivery terms, maintenance, and financing options for both business-to-business (B2B) as well as business-to-consumer (B2C) markets. Marketers increasingly need to develop and maintain long-term, win-win relationships with customers, distributors, dealers, suppliers, competitors, and other external influencers such as governments, media, nonprofit organizations, and pressure groups. In this book, we advocate an approach for managing customer relationships based on the use of the customer lifetime value ; (CLV) metric. Our premise is that measuring and maximizing CLV benefits not only marketers but also customers in measurable and concrete ways. However, in order to fully unlock the potential of the CLV metrics, it is instructive to be exposed to the history and conceptualization of relationship marketing, its three main types (B2B, B2C, and internal), and the nature of loyalty and rewards programs. We conclude with a discussion on the future of relationship marketing and the frontiers of value cocreation. Cases that illustrate the essence of each chapter along with key points to ponder and take-aways are presented therein.