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Record Nr. |
UNISA996339139103316 |
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Autore |
Birn Robin |
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Titolo |
The effective use of market research [[electronic resource] ] : how to drive and focus better business decisions / / Robin J. Birn |
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Pubbl/distr/stampa |
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London ; ; Sterling, VA, : Kogan Page, 2004 |
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ISBN |
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1-280-22245-X |
9786610222452 |
0-7494-4582-3 |
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Edizione |
[4th ed.] |
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Descrizione fisica |
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1 online resource (242 p.) |
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Collana |
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Market research in practice |
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Disciplina |
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Soggetti |
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Marketing research |
Decision making |
Strategic planning |
Success in business |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di contenuto |
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Key to making good decisions -- Getting the information you really need -- The best research techniques anyone can use -- What to measure and how to measure it -- You have the information, now use it -- Making sure that the customers are happy -- Tracking trends and changing decisions -- Getting the most out of business relationships with research companies -- Using research to grow your business. |
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Sommario/riassunto |
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More and more companies today are using market research techniques to find new markets, products and customers, and to improve management and marketing decision making. This established business classic looks at the circumstances in which market research is necessary, and explains what management can expect from research, and the type of management and marketing decision that may be taken as a result. |
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