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Record Nr. |
UNISA996339085403316 |
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Autore |
Maslen Andy |
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Titolo |
Write to sell [[electronic resource] ] : the ultimate guide to great copywriting / / Andy Maslen |
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Pubbl/distr/stampa |
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London, : Marshall Cavendish, 2009 |
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ISBN |
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1-904879-99-3 |
981-4312-67-3 |
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Edizione |
[New ed.] |
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Descrizione fisica |
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1 online resource (193 p.) |
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Disciplina |
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Soggetti |
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Advertising copy |
Business writing |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di bibliografia |
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Includes bibliographical references. |
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Nota di contenuto |
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section 1. It's not about you -- section 2. What do you mean, you don't have a plan? -- section 3. What works? and what doesn't? -- section 4. OK, start writing -- section 5. Dressed to impress? -- section 6. What now? |
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Sommario/riassunto |
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New edition of a bestselling guide to writing effective sales and marketing copy. |
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