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Record Nr. |
UNINA9910465341003321 |
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Autore |
Schneiders Sascha |
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Titolo |
Apple's secret of success [[electronic resource] ] : traditional marketing vs. cult marketing / / Sascha Schneiders |
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Pubbl/distr/stampa |
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Hamburg, : Diplomica Verlag, 2011 |
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ISBN |
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Descrizione fisica |
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1 online resource (91 p.) |
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Disciplina |
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Soggetti |
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Branding (Marketing) |
Marketing |
Electronic books. |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Nota di bibliografia |
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Includes bibliographical references. |
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Nota di contenuto |
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Apple's Secret Of Success; ABSTRACT; TABLE OF CONTENTS; List of figures; Abbreviations; 1 Introduction to the study; 2 LITERATURE REVIEW; 3 METHODOLOGY; 4 RESEARCH FINDINGS; 5 CONCLUSION; 6 BIBLIOGRAPHY; 7 APPENDIX |
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Sommario/riassunto |
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HauptbeschreibungThere is possibly no other company which is so casual and at the same time so powerful as the computer and entertainment manufacturer Apple. The company controls the online-music market, the market for portable music players and is now capturing the high-tech mobile phone market. Apple moves into new electronic markets with strong competitors, in order to monopolise them just a short time later.The CEO, Steve Jobs, has brought a brand into being that is different and at the same time mainstream. A strong magnetic brand which yields more influence in people's lif |
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