|
|
|
|
|
|
|
|
1. |
Record Nr. |
UNISA996309062703316 |
|
|
Autore |
Haedrich Günther |
|
|
Titolo |
Werbung als Marketinginstrument : Mit Fallbeispielen aus der Werbepraxis / / Günther Haedrich |
|
|
|
|
|
|
|
Pubbl/distr/stampa |
|
|
Berlin ; ; Boston : , : De Gruyter, , [2019] |
|
©1976 |
|
|
|
|
|
|
|
|
|
ISBN |
|
|
|
|
|
|
Edizione |
[Reprint 2019] |
|
|
|
|
|
Descrizione fisica |
|
1 online resource (181 pages) |
|
|
|
|
|
|
Collana |
|
Marketing-Management ; ; 1 |
|
|
|
|
|
|
Disciplina |
|
|
|
|
|
|
Soggetti |
|
|
|
|
|
|
Lingua di pubblicazione |
|
|
|
|
|
|
Formato |
Materiale a stampa |
|
|
|
|
|
Livello bibliografico |
Monografia |
|
|
|
|
|
Nota di contenuto |
|
Frontmatter -- Geleitwort -- Vorwort -- Inhalt -- 1. Einleitung -- 2. Grundlegung -- 3. Die Praxis der Werbeplanung und der Werbeerfolgskontrolle -- Literatur -- Sachregister -- Backmatter |
|
|
|
|
|
|
|
|
Sommario/riassunto |
|
To celebrate the 270th anniversary of the De Gruyter publishing house, the company is providing permanent open access to 270 selected treasures from the De Gruyter Book Archive. Titles will be made available to anyone, anywhere at any time that might be interested. The DGBA project seeks to digitize the entire backlist of titles published since 1749 to ensure that future generations have digital access to the high-quality primary sources that De Gruyter has published over the centuries. |
|
|
|
|
|
|
|