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1. |
Record Nr. |
UNINA9910450182903321 |
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Autore |
Price David P. T |
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Titolo |
Legal and ethical aspects of organ transplantation [[electronic resource] /] / David Price |
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Pubbl/distr/stampa |
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Cambridge [England], : University of Cambridge |
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New York, : Cambridge University Press, 2000 |
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ISBN |
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Descrizione fisica |
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1 online resource (507 p.) |
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Disciplina |
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Soggetti |
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Transplantation of organs, tissues, etc - Law and legislation |
Transplantation of organs, tissues, etc - Moral and ethical aspects |
Electronic books. |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Bibliographic Level Mode of Issuance: Monograph |
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Nota di bibliografia |
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Includes bibliographical references and index. |
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2. |
Record Nr. |
UNISA996262840603316 |
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Autore |
Varey Richard J. <1955-, > |
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Titolo |
Marketing communication : principles and practice / / Richard J. Varey |
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Pubbl/distr/stampa |
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London ; ; New York : , : Routledge, , 2002 |
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ISBN |
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1-134-58159-9 |
981-210-237-X |
1-134-58160-2 |
1-280-40381-0 |
0-203-46691-8 |
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Descrizione fisica |
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1 online resource (417 p.) |
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Classificazione |
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Disciplina |
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Soggetti |
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Communication in marketing |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di bibliografia |
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Includes bibliographical references (p. [360]-377) and index. |
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Nota di contenuto |
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MARKETING COMMUNICATION PRINCIPLES AND PRACTICE; Copyright; Contents; List of figures; List of case studies; List of boxes; List of tables; Structure of the book; Preface; Chapter 1 An introduction to marketing communication; Learning points; Introduction; The marketing task; Marketing, consumption, and communication; Marketing as a management technology: micro-marketing; Marketing as a social process: macro-marketing; Weaknesses in traditional textbook explanations of marketing; Weaknesses in traditional textbook explanations of marketing communication |
The contrived evolution of human communication technologiesWhat do you think?; Rationale for the book; Further reading; Chapter 2 A communication concept for communicating; Learning points; Introduction; The orthodox view of marketing communication; Three perspectives on messages; Communicator characteristics; Zones of meaning; Communication networks; Communication and culture; What do you think?; Further reading; Chapter 3 Consumer behaviour and communication; Learning points; Introduction; People as consumers; Theories of purchase behaviours; How can we explain buyer behaviour? |
The purchase decision-making processSome further key concepts; |
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Mindfulness; The appreciative system; Diffusion of innovations; Personal influence and opinion leaders; Corporate buying behaviour; Implications for managers; What do you think?; Further reading; Chapter 4 Marketing communication ideology; Learning points; Introduction; Communication is relational; Communication as a mode of exchange; Marketing communication in the value-creating system; Cooperation, collaboration, competition; Marketing communication objectives; Messages; Market education; Response to marketing action |
What do you think?Further reading; Chapter 5 Managing with stakeholders in mind; Learning points; Introduction; The marketing environment; Audiences, markets, and publics; Stakeholding; Do we have a stakeholder society in the UK?; The third- and fourth-wave society of the new millennium; The inclusive company; Managing with stakeholders in mind; Corporate community; Concepts of communication and communication purpose; Marketing channels and networks; What do you think?; Further reading; Chapter 6 Intercultural communication; Learning points; Introduction; Culture and marketing |
Culture as communicationCross-cultural consumer behaviour; International strategies; International advertising; What do you think?; Further reading; Chapter 7 The marketing mix as social communicator; Learning points; Introduction; The elements of the modern marketing mix; The traditional communication tools; Buyer state; Communicating in marketing channels; Investing in word-of-mouth promotion; Consumer vs. business to business; Choosing communication activities; Beyond the 4 Ps; What do you think?; Further reading; Chapter 8 The brand communicator; Learning points; Introduction |
Cognitive response to marketing interventions |
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Sommario/riassunto |
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Providing a fresh and innovative framework for the management of marketing communication processes, this textbook uses references to communication studies, cultural studies and critical management studies to shift the focus from message-making to relationship-building.Providing a contemporary examination of marketing as a social process, author Varey focuses on a planned, integrated marketing communication programme. He combines a managerial perspective with current communication and marketing theory, to develop a contemporary set of principles, incorporating such recent developments |
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3. |
Record Nr. |
UNINA9910484837703321 |
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Titolo |
Automated Deduction in Geometry : 5th International Workshop, ADG 2004, Gainesville, FL, USA, September 16-18, 2004, Revised Papers / / edited by Hoon Hong, Dongming Wang |
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Pubbl/distr/stampa |
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Berlin, Heidelberg : , : Springer Berlin Heidelberg : , : Imprint : Springer, , 2006 |
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ISBN |
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Edizione |
[1st ed. 2006.] |
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Descrizione fisica |
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1 online resource (X, 213 p.) |
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Collana |
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Lecture Notes in Artificial Intelligence, , 2945-9141 ; ; 3763 |
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Altri autori (Persone) |
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Disciplina |
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Soggetti |
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Artificial intelligence |
Machine theory |
Computer science - Mathematics |
Discrete mathematics |
Computer graphics |
Pattern recognition systems |
Convex geometry |
Discrete geometry |
Artificial Intelligence |
Formal Languages and Automata Theory |
Discrete Mathematics in Computer Science |
Computer Graphics |
Automated Pattern Recognition |
Convex and Discrete Geometry |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Bibliographic Level Mode of Issuance: Monograph |
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Nota di bibliografia |
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Includes bibliographical references and index. |
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Nota di contenuto |
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Mechanical Theorem Proving in Computational Geometry -- Computational Origami Construction of a Regular Heptagon with Automated Proof of Its Correctness -- Proving Geometric Theorems by Partitioned-Parametric Gröbner Bases -- Computations of the Area and Radius of Cyclic Polygons Given by the Lengths of Sides -- Symbolic Solution of a Piano Movers’ Problem with Four Parameters -- |
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Computing Curves Bounding Trigonometric Planar Maps: Symbolic and Hybrid Methods -- Towards Solving the Dynamic Geometry Bottleneck Via a Symbolic Approach -- On the Decidability of Tracing Problems in Dynamic Geometry -- Towards a Geometric-Object-Oriented Language -- Spatial Planning and Geometric Optimization: Combining Configuration Space and Energy Methods -- nD Polyhedral Scene Reconstruction from Single 2D Line Drawing by Local Propagation -- Planar Generalized Stewart Platforms and Their Direct Kinematics. |
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Sommario/riassunto |
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This book presents the thoroughly refereed post-proceedings of the 5th International Workshop on Automated Deduction in Geometry, ADG 2004, held at Gainesville, FL, USA in September 2004. The 12 revised full papers presented aurvey current issues theoretical and methodological topics as well as applications thereof - in particular automated geometry theorem proving, automated geometry problem solving, problems of dynamic geometry, and an object-oriented language for geometric objects. |
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