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Record Nr. |
UNISA996262840003316 |
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Autore |
Kermally Sultan |
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Titolo |
Gurus on Marketing |
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Pubbl/distr/stampa |
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London : , : Thorogood Publishing, , 2003 |
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©2003 |
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ISBN |
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1-280-17385-8 |
9786610173853 |
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Descrizione fisica |
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1 online resource (176 pages) |
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Collana |
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Disciplina |
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Soggetti |
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Marketing - Management |
Marketing |
Electronic books. |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Nota di bibliografia |
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Sommario/riassunto |
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This is a one-stop guide to the world's most influential writers on marketing. It summarises all the key concepts, theories and frameworks as well as the contribution of most of the world's leading experts. |
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