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Record Nr. |
UNISA996248290703316 |
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Autore |
Kenski Kate |
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Titolo |
The Obama victory : how media, money, and message shaped the 2008 election / / Kate Kenski, Bruce W. Hardy, Kathleen Hall Jamieson |
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Pubbl/distr/stampa |
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New York, : Oxford University Press, 2010 |
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ISBN |
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0-19-977985-6 |
1-282-61342-1 |
9786612613425 |
0-19-975042-4 |
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Edizione |
[1st ed.] |
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Descrizione fisica |
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1 online resource (viii, 378 p) |
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Altri autori (Persone) |
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HardyBruce W |
JamiesonKathleen Hall |
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Disciplina |
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Soggetti |
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Presidents - United States - Election - History |
Mass media - Political aspects - United States |
Public television - United States |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di bibliografia |
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Includes bibliographical references and index. |
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Nota di contenuto |
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Contents; Introduction; PART I. THE FORCES AND MESSAGES THAT PERVADED THE CAMPAIGN; PART II. SHIFTS IN MOMENTUM: FIVE PERIODS; PART III. THE NEW CAMPAIGN LANDSCAPE; Afterword; Appendix; Notes; Index |
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Sommario/riassunto |
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Barack Obama's stunning victory in the 2008 presidential election will go down as one of the more pivotal in American history. Given America's legacy of racism, how could a relatively untested first-term senator with an African father defeat some of the giants of American politics? In The Obama Victory, Kate Kenski, Bruce Hardy, and Kathleen Hall Jamieson draw upon the best voter data available, The National Annenberg Election Survey, as well as interviews with key advisors to each campaign, to illuminate how media, money, and messages shaped the 2008 election. They explain how both sides work |
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