1.

Record Nr.

UNISA996248225203316

Autore

Lotz Amanda D. <1974->

Titolo

The television will be revolutionized / / Amanda D. Lotz

Pubbl/distr/stampa

New York, : New York University Press, c2007

ISBN

0-8147-5220-9

0-8147-5339-6

0-8147-5232-2

Descrizione fisica

1 online resource (xii, 321 p. )

Disciplina

384.550973

Soggetti

Television broadcasting

Television broadcasting - United States

Television - Technological innovations

Television broadcasting - Technological innovations

Lingua di pubblicazione

Inglese

Formato

Materiale a stampa

Livello bibliografico

Monografia

Note generali

Bibliographic Level Mode of Issuance: Monograph

Nota di bibliografia

Includes bibliographical references (p. 295-301) and index.

Nota di contenuto

Understanding television at the beginning of the post-network era -- Television outside the box : the technological revolution of television -- Making television : changes in the practices of creating television -- Revolutionizing distribution : breaking open the network bottleneck -- Advertising after the network era : the new economics of television -- Recounting the audience : integrating new measurement techniques and technologies -- Television storytelling possibilities at the beginning of the post-network era : five cases.