|
|
|
|
|
|
|
|
1. |
Record Nr. |
UNISA996218679603316 |
|
|
Autore |
Mgr |
|
|
Titolo |
Courting the Wealthy |
|
|
|
|
|
Pubbl/distr/stampa |
|
|
[Place of publication not identified], : Jossey Bass Imprint, 2013 |
|
|
|
|
|
|
|
ISBN |
|
|
|
|
|
|
Descrizione fisica |
|
1 online resource (61 pages) |
|
|
|
|
|
|
Disciplina |
|
|
|
|
|
|
Soggetti |
|
Fund raising |
Nonprofit organizations - Finance |
|
|
|
|
|
|
|
|
Lingua di pubblicazione |
|
|
|
|
|
|
Formato |
Materiale a stampa |
|
|
|
|
|
Livello bibliografico |
Monografia |
|
|
|
|
|
Note generali |
|
Bibliographic Level Mode of Issuance: Monograph |
|
|
|
|
|
|
Nota di contenuto |
|
Systems & Procedures for Managing the Cultivation Process -- The Empathy Factor: Keying in on Donors' Wants, Needs -- Forming First-Time Relationships -- Put Out the Welcome Mat -- Targeted Cultivation -- Create Programs Aimed at Building Relationships -- Cultivate & Engage Your Board -- Involvement Opportunities that Lead to Investment -- Cultivating Planned Gifts -- Varied Communications that Serve to Cultivate -- Donor Recognition as a Form of Cultivation -- Stewardship as a Form of Cultivation. |
|
|
|
|
|
|
|
|
Sommario/riassunto |
|
Originally published by Stevenson, Inc. , this practical resource features dozens of cultivation examples and strategies used by various charities and nonprofit organizations to increase major gifts. |
|
|
|
|
|
|
|