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1. |
Record Nr. |
UNISA996214955403316 |
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Titolo |
The Cambridge companion to the African American slave narrative / / edited by Audrey Fisch [[electronic resource]] |
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Pubbl/distr/stampa |
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Cambridge : , : Cambridge University Press, , 2007 |
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ISBN |
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781139001458 (electronic book) |
1-139-81748-5 |
1-139-00145-0 |
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Descrizione fisica |
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1 online resource (xix, 266 pages) : digital, PDF file(s) |
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Collana |
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Cambridge companions to literature |
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Disciplina |
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Soggetti |
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American prose literature - African American authors - History and criticism |
Enslaved persons' writings, American - History and criticism |
Slave narratives |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Title from publisher's bibliographic system (viewed on 09 Nov 2015). |
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Nota di contenuto |
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pt. I. The slave narrative and transnational abolitionism. The rise, development, and circulation of the slave narrative / Philip Gould ; Politics and political philosophy in the slave narrative / Dickson D. Bruce, Jr. ; Olaudah Equiano : African British abolitionist and founder of the African American slave narrative / Vincent Carretta ; The slave narrative and the literature of abolition / Kerry Sinanan -- pt. II. The slave narrative and Anglo-American literary traditions. Redeeming bondage : the captivity narrative and the spiritual autobiography in the African American slave narrative tradition / Yolanda Pierce ; The slave narrative and the revolutionary tradition of American autobiography / Robert S. Levine ; The slave narrative and sentimental literature / Cindy Weinstein -- pt. III. The slave narrative and the African American literary tradition. The slave narrative and early Black American literature / Robert F. Reid-Pharr ; Telling slavery in "freedom's" time : post-Reconstruction and the Harlem Renaissance / Deborah E. McDowell ; Neo-slave narratives / Valerie Smith -- pt. IV. The slave narrative and the politics of knowledge. Harriet Jacobs : a case history of authentication / Stephanie A. Smith ; Frederick Douglass's self-fashioning and the making of a representative American man / John |
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Stauffer ; Beyond Douglass and Jacobs / John Ernest ; Black womanhood in North American women's slave narratives / Xiomara Santamarina. |
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Sommario/riassunto |
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The slave narrative has become a crucial genre within African American literary studies and an invaluable record of the experience and history of slavery in the United States. This Companion examines the slave narrative's relation to British and American abolitionism, Anglo-American literary traditions such as autobiography and sentimental literature, and the larger African American literary tradition. Special attention is paid to leading exponents of the genre such as Olaudah Equiano, Frederick Douglass and Harriet Jacobs, as well as many other, less well known examples. Further essays explore the rediscovery of the slave narrative and its subsequent critical reception, as well as the uses to which the genre is put by modern authors such as Toni Morrison. With its chronology and guide to further reading, the Companion provides both an easy entry point for students new to the subject and comprehensive coverage and original insights for scholars in the field. |
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2. |
Record Nr. |
UNINA9910786802903321 |
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Autore |
Ottawa Marc |
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Titolo |
Betriebliche Martforschung : Mehrwert für Marketing, Steuerung und Strategie / / Marco Ottawa, Christian Rietz |
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Pubbl/distr/stampa |
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München, Germany : , : Oldenbourg Wissenschaftsverlag, , 2014 |
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©2014 |
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ISBN |
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3-486-99054-3 |
3-486-85784-3 |
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Descrizione fisica |
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1 online resource (252 p.) |
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Classificazione |
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Disciplina |
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Soggetti |
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Marketing |
Strategic planning |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di bibliografia |
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Includes bibliographical references. |
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Nota di contenuto |
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Frontmatter -- Vorwort Marco Ottawa -- Vorwort Christian Rietz -- Danksagungen -- Inhaltsverzeichnis -- Abbildungsverzeichnis -- Tabellenverzeichnis -- 1. Einführung in die betriebliche Marktforschung -- 2. Rahmenbedingungen betrieblicher Marktforschung -- 3. Marktforschung längs des Produktlebenszyklus -- 4. Ablauf einer prototypischen Marktforschungsstudie -- 5. Spezialfälle der betrieblichen Marktforschung -- 6. Ergebnispräsentation und -verwertung -- 7. Mehrwert betrieblicher Marktforschung -- 8. Aktuelle Trends und Ausblick -- Anhang 1. Methoden in der betrieblichen Marktforschung -- Anhang 2. Die Situation der Marktforschung in Deutschland, Österreich und der Schweiz -- Abkürzungsverzeichnis -- Literaturverzeichnis |
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Sommario/riassunto |
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Das vorliegende Buch stellt eine der ersten systematischen Abhandlung aller relevanten Aspekte der betrieblichen Marktforschung dar und richtet sich an die Zielgruppen betrieblicher und in Marktforschungsinstituten beschäftigter Marktforscher, an Marketiers und an Studenten der Betriebswirtschaftslehre und Wirtschaftspsychologie sowie aller Studiengänge mit einem Marktforschungsschwerpunkt. Schwerpunkte des Buches liegen auf dem Mehrwert, den Marktforschung in Unternehmen vor allem für das Marketing erbringen kann sowie einer ausführlichen Darstellung von Marktforschungsstudien aus der Perspektive der betrieblichen Marktforschung. Hierbei wird der Bogen vom Produktlebenszyklus und den "4P des Marketing" über den Prozess der Marktforschung bis hin zu konkreten Methoden und Erhebungsansätzen geschlagen. Ergänzt werden diese Schwerpunkte um budgetäre, organisatorische und rechtliche Aspekte der betrieblichen Marktforschung. |
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3. |
Record Nr. |
UNISANNIOVEA0079495 |
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Autore |
Pecora, Aldo |
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Titolo |
Studi geografici di Aldo Pecora in terra britannica / a cura di R. Pracchi |
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Pubbl/distr/stampa |
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Pieve del Cairo, : Industrie grafiche Pievesi, 1986 |
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Descrizione fisica |
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XXVIII, 272 p. : ill. ; 21 cm |
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Disciplina |
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Soggetti |
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Collocazione |
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POZZO LIB.F. LANGELLA 325 |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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In testa al front.: Universita degli studi di Pavia, Dipartimento storicogeografico |
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