Leisure market research handbook

• Record Nr.: UNISA996214805203316
• Pubbl/distr/stampa: Loganville, GA, : Richard K. Miller
• Descrizione fisica: 1 online resource
• Disciplina: 790.1
• Soggetti: Leisure - Research - United States; Recreation - Research - United States; Consumer behavior - United States; Consumers' preferences - United States; Marketing research - United States; Consumer behavior; Consumers' preferences; Leisure - Research; Marketing research; Recreation - Research; Handbooks and manuals.; Periodicals.; Statistics.; United States
• Lingua di pubblicazione: Inglese
• Formato: Materiale a stampa
• Livello bibliografico: Periodico
• Sommario/riassunto: Handbook identifies 51 segments in the leisure marketplace where consumers spend their non-working time and discretionary income. Has statistics on expenditures and participation, market characteristics and trends, demographics and lists of resources.