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Record Nr. |
UNISA996211175303316 |
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Titolo |
Fundamentals of business marketing research : a guide for university-level faculty and policymakers / / [edited by] David A. Reid, Richard E. Plank |
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Pubbl/distr/stampa |
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New York, : Best Business Books, : Routledge, 2004 |
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ISBN |
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1-00-306383-7 |
1-000-15682-6 |
1-003-06383-7 |
1-000-11201-2 |
0-7890-3314-3 |
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Descrizione fisica |
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1 online resource (309 p.) |
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Collana |
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Foundation Series in Business Marketing |
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Disciplina |
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Soggetti |
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Industrial marketing - Research |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Nota di contenuto |
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Pre-publication REVIEWS, COMMENTARIES, EVALUATIONS . . .; BEST BUSINESS BOOKS; Copyright & Publication Information; Table of Contents; ABOUT THE AUTHORS; CONTRIBUTORS; Series Preface; Introduction; Business Marketing Comes of Age: A Comprehensive Review of the Literature; A Commentary on Business Marketing: A Twenty-Year Review and an Invitationm for Continued Dialogue; Commentary: Thoughts on the Future of Business Marketing; Sensemaking About Business-to-Business Strategies and Relationships: A Commentary on Reid and Plank's Review; Reply to the Commentaries: Business Marketing Comes of Age |
Book Review: Cabell's Directory of Publishing Opportunities in MarketingIndex |
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Sommario/riassunto |
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Publisher Provided Annotation |
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