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1. |
Record Nr. |
UNINA9910465864703321 |
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Autore |
Humphrey William F. |
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Titolo |
Fostering brand community through social media / / William F. Humphrey, Jr., Debra A. Laverie, and Shannon B. Rinaldo |
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Pubbl/distr/stampa |
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New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2016 |
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ISBN |
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9781606499405 (paperback) |
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Edizione |
[First edition.] |
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Descrizione fisica |
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[ix], 88 páginas : ilustraciones ; ; 23 cm |
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Disciplina |
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Soggetti |
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Branding (Marketing) |
Social media |
Online social networks in business |
Electronic books. |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Nota di bibliografia |
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Includes bibliographical references (pages 75-85) and index. |
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Nota di contenuto |
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1. The online brand community -- 2. Brand characteristics -- 3. Relational characteristics in social media -- 4. Community characteristics -- 5. Virtually there -- 6. The nature of fandom and shared power in the social environment -- 7. Past, present, and future of digital brand communities -- Notes -- Bibliography -- Index. |
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Sommario/riassunto |
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This book focuses on building and maintaining brand community in the emerging, dynamic space of social media. A theoretical model encompassing brand characteristics, relational factors, and characteristics of the brand user community is used as a structure to explain the various aspects of online brand communities. Furthermore, the authors discuss how online brand communities differ from and can be used to complement traditional, face-to-face brand communities. Brand managers, social media managers, and other members of the brand team will find this book useful for strategic decision-making in both building and maintaining brand communities. In addition, this book will serve as a practical guide for working professionals enrolled in executive education degree programs as these programs continue to be developed in universities throughout the world. |
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2. |
Record Nr. |
UNINA9910794568803321 |
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Autore |
Berger Stephen |
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Titolo |
Escherichia Coli Diarrhea : Global Status / / Stephen Berger |
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Pubbl/distr/stampa |
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Los Angeles : , : Gideon Informatics, Inc, , 2021 |
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ISBN |
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Descrizione fisica |
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1 online resource (261 pages) |
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Disciplina |
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Soggetti |
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Diarrhea |
Escherichia coli infections |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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3. |
Record Nr. |
UNISA996208021203316 |
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Titolo |
Wood technology |
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Pubbl/distr/stampa |
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San Francisco, Calif., : M. Freeman Publications, ©1992-©2000 |
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Descrizione fisica |
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Disciplina |
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Soggetti |
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Lumber |
Lumbering |
Lumber trade |
Wood products |
Bois d'industrie |
Forêts - Exploitation |
Bois - Commerce |
Produits du bois |
Periodicals. |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Periodico |
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Note generali |
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