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1. |
Record Nr. |
UNISA996206334703316 |
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Titolo |
International Journal of Dream Research |
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Pubbl/distr/stampa |
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Mannheim, : Central Institute of Mental Health |
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Descrizione fisica |
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Classificazione |
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Soggetti |
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Dreams - Research |
Dreams - psychology |
Periodical |
Periodicals. |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Periodico |
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Note generali |
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Refereed/Peer-reviewed |
Title from content provider. |
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2. |
Record Nr. |
UNINA9910734815303321 |
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Autore |
Ning Siwen |
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Titolo |
Fragmentos del celeste imperio : la representación de China y su imagen literaria en la España del siglo XIX / / Siwen Ning |
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Pubbl/distr/stampa |
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Madrid, Spain : , : Iberoamericana Editorial Vervuert, , [2020] |
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©2020 |
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ISBN |
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Descrizione fisica |
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1 online resource (384 p.) |
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Collana |
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La cuestión palpitante. Los siglos XVIII y XIX en España ; ; ol. 32 |
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Disciplina |
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Soggetti |
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Emperors |
China 19th century |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Nota di bibliografia |
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Incluye referencias bibliográficas (páginas 363-383). |
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Nota di contenuto |
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Front matter -- Índice -- Agradecimientos -- Introducción -- Marco teórico -- Capítulo 1 China en la prensa ilustrada (1836-1900) -- Capítulo 2 Viajes a China: memorias y proyecciones -- Capítulo 3 Narraciones ficticias inspiradas en China -- La China leída, la vista y la imaginada, a modo de conclusión -- Bibliografía |
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Sommario/riassunto |
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"Este libro estudia ese complejo proceso de selección y fragmentación que, mientras presentaba el rostro decadente del imperio oriental, suponía también un espejo para interpretar la propia crisis finisecular de España. Examina así la representación de China que ofrecen la prensa y la narrativa española en dicha época mediante el análisis de fuentes primarias de tres ámbitos: la prensa ilustrada, que se considera el campo más fecundo de la reproducción de estereotipos del extranjero y más sensible a las tendencias artísticas; los principales libros de viaje a China escritos por diplomáticos españoles y, por último, las obras de ficción sobre China o sobre los chinos."-- |
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3. |
Record Nr. |
UNINA9910813329003321 |
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Autore |
Geddes Brad |
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Titolo |
Advanced Google AdWords / / Brad Geddes ; senior acquisitions editor, Willem Knibbe ; development editor, Kim Wimpsett ; production editor, Dassi Zeidel ; book designer, Franz Baumhackl |
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Pubbl/distr/stampa |
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Indianapolis, Indiana : , : Wiley, , 2014 |
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©2014 |
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ISBN |
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1-118-92955-1 |
1-118-81964-0 |
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Edizione |
[Third edition.] |
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Descrizione fisica |
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1 online resource (698 p.) |
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Disciplina |
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Soggetti |
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Internet advertising |
Internet marketing |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Nota di contenuto |
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Contents; Foreword; Introduction; Chapter 1: Understanding Search Theory; The Origins of Google AdWords; The Psychology of Search; Goal Alignment: Google vs. You vs. the Searcher; Best Practices for Applying Search Theory; Chapter 2: Performing Keyword Research; Understanding the Buying Funnel; Understanding Keywords; Discerning Keyword Match Types; Using Negative Match; Using Advanced Organizational Techniques; Taking Control of Your Ad Display; Best Practices for Conducting Keyword Research; Chapter 3: Keyword Tools: Extracting Valuable Data from Google; AdWords Keyword Planner |
Google TrendsBing Ads Intelligence; Best Practices for Using Keyword Tools; Chapter 4: Writing Compelling Ads; Do Your Ads Reflect the Search Query?; Writing Effective Ads; Following Google's Editorial Guidelines; Developing Unique Selling Propositions; Distinguishing Features and Benefits; Employing Themes That Get Clicks; Controlling Your Mobile Ads; Spicing Up Your Ads with Ad Extensions; Showcasing Your Products with PLAs; Following the Law: Trademarks; The Quest for the Holy Grail of Advertising; Best Practices for Writing Compelling Ads |
Chapter 5: Creating Landing Pages That Convert Searchers into BuyersDoes Your Landing Page Answer the Searcher's Question?; Everything about Destination URLs; Choosing Landing Pages That |
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Increase Conversion Rates; Employing Usability, Trust, and Web Technology ; Best Practices for Landing Pages; Chapter 6: Learning Advanced Optimization Techniques; Optimizing for Traffic; Optimizing for Conversions; Best Practices for Advanced Optimization Techniques; Chapter 7: Demystifying Quality Score; What Is Quality Score?; Viewing Your Quality Score; Landing Page Quality: Making Your Pages Relevant |
Estimating Your First Page BidUnderstanding the Display Network Quality Score; Diagnosing Your Quality Scores; Increasing Quality Scores; What to Do if Your Quality Score Drops; Quality Score FAQs; Best Practices for Optimizing Quality Scores; Chapter 8: Beyond Text: Employing Image, Video, and Mobile Ads; Beyond the Desktop: Creating Mobile Ads; Beyond Static Text: Creating Rich Media Ads; AdWords Ad Gallery; Best Practices for Employing Image, Video, and Mobile Ads; Chapter 9: Understanding the Display Network; What Is the Display Network?; Creating a Successful Display Network Campaign |
Blocking Your Ads from Being Shown across the Display NetworkSmart Pricing: Measure Success with Cost per Conversion; Using the Display Planner Tool; Best Practices for the Display Network; Chapter 10: Utilizing Advanced Display Network Techniques; Remarketing: Bringing Visitors Back to Your Site; Flexible Targeting: Mixing and Matching Every Display Targeting Option; Optimizing Your Display Campaigns; Creating Scenarios to Understand and Reach Your Target Audience; Writing Effective Display Ads; Best Practices for Advanced Display Network Advertising |
Chapter 11: Utilizing Advanced Geographic Targeting Techniques |
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Sommario/riassunto |
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The ultimate guide to Google AdWords is fully updated for its third edition This is the ultimate guide for those who want to quickly get beyond AdWords basics to learn and apply the advanced techniques and tactics that are used by Fortune 500 companies. The book provides insight into AdWords' functionality and advanced features, explaining how they work and providing tips, tactics, and hands-on tutorials, which readers can immediately use on their own PPC campaigns. The third edition features more than 50 pages of new material and has been completely revised to cover all the changes |
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